1. Opportunities
   1. Boston- Charlestown (15,590 Pop./& 1.35 sq. mi. land)
      1. 300-500K (210 Condos Sold 2012)
      2. 500-1M (148 Condos Sold 2012)
      3. 1M+ (9 Condos Sold 2012)
      4. Avatar: Young Professional Couples
   2. Boston- Back Bay
      1. 350-750K (242 Condos Sold 2012)
      2. 750-1.5M (198 Condos Sold 2012)
      3. 1.5-5M (148 Condos Sold 2012)
      4. 5M+ (14 Condos Sold 2012)
      5. Luxury Full Service Buildings
      6. Avatar: Older Professionals
   3. Yarmouth (pop 24,807)
      1. 100-300K (314 Single Family Solds 2012)
      2. 300-500K (107 Single Family Solds 2012)
      3. 500-1M (28 Single Family Solds 2012)
      4. 1M+ (10 Single Family Solds 2012
      5. Avatar: Blue Collar
   4. Dennis (pop 14,207)
      1. 100-300K (143 Single Family Solds 2012)
      2. 300-500 (97 Single Family Solds 2012)
      3. 500-1M (51 Singel Family Solds 2012)
      4. 1M+ (9 Single Family Solds 2012)
   5. Chatham (pop 6,125)
      1. 100-300K (20 Single Family Solds 2012)
      2. 300-500K (49 Single Family Solds 2012)
      3. 500-1M (61 Single Family Solds 2012)
      4. 1M+ (58 Single Family Solds 2012)
   6. Mashpee (pop 14,006)
      1. 100-300K (99 Single Family Solds 2012)
      2. 300-500K (56 Single Family Solds 2012)
      3. 500-1M (31 Single Family Solds 2012)
      4. 1M+ (17 Single Family Solds 2012)
      5. Avatar: Second Home Buyer
2. What's Your Number?
   1. $1,000,000 GCI
      1. 250,000 NET
   2. $350,000 X .028 = $9,800
   3. $1million/$9,800 = 103 sides
   4. 2014 => 30
   5. SG's Personal Production - 24 sales per year
   6. How many agents do I need to cover the costs of selling $500,000 worth of production?
3. MARKET: Highlands Ranch, CO (100K Pop.(2010)& 23 sq. mi. land)
   1. 2014
      1. Entry Level
         1. 100K-300K (289 Single Family Solds 2014)
      2. Move Up
         1. 300K-500K (1100 Single Family Solds 2014)
      3. Luxury
         1. 500K-1mil. (290 Single Family Solds 2014)
      4. Ultra Luxury
         1. 1mil plus (27 Single Family Solds 2014)
   2. 2012
      1. Entry Level
         1. 100K-300K (362 Single Family Solds 2012)
      2. Move Up
         1. 300K-500K (208 Single Family Solds 2012)
      3. Luxury
         1. 500K-1mil. (103 Single Family Solds 2012)
      4. Ultra Luxury
         1. 1mil plus (50 Single Family Solds 2012)
   3. Is the Town/City big enough or too small?
      1. Large enough
   4. /Zip Codes
      1. 80129, 80126, 80130, 80163
   5. Is the Town/City a Brand Recognized by the consumer?
      1. YES
   6. Main Competitors
      1. HQ HOMES (Tony English) No one has more than 1.3% Market Share
4. Message - Your Concierge Service
   1. Buyers/Avatar
      1. Universally Appealing Message
         1. Instant Access to Homes for Sale
      2. Lead Capture Software
         1. - Cinc -
         2. $1395/Month Unlimited users
      3. Buyer Consumer Programs
      4. Campaigns
         1. Like Realtors
            1. HEADLINE: $299,900 (*Search Homes Under $300K-Like Realtors*Free Access* (TOWN)
            2. HEADLINE: $179,000 (Search Homes for Sale Like Realtors8($100-$300K) Instant Access (TOWN)
            3. HEADLINE: $105,000 (Homes for Sale $100K & Up*Search like Realtors (TOWN)
         2. Best Buys
            1. HEADLINE: $229,900 (*The Best Buys Under $300K* FREE Instant Access like Realtors (TOWN)
            2. HEADLINE: $244,500 (FREE Access like Realtors*The Best Homes For Sale $100K Up (TOWN)
            3. HEADLINE: $162,900 (The Best Deals-Homes for Sale $100-$300K-Instant Access Like Realtors (TOWN)
         3. Foreclosures/Must Sells
            1. HEADLINE: $255,000 (Foreclosures & Must Sells Under $300K*Beat Realtors-Instant Access (TOWN)
            2. HEADLINE: $235,000 (Hot of The Press*Beat Realtors to Foreclosures & Must Sells $ 100-$300K (TOWN)
            3. HEADLINE: $152,500 (FREE Access*Beat Realtors to Foreclosures & Must Sells $ 100K & Up (TOWN)
         4. Features
            1. HEADLINE: $274,000 (FREE Insider Access*Hottest New Waterfront Homes for Sale Under $300K (TOWN)
            2. HEADLINE: $259,800 (Hottest New Waterfront Homes for Sale $100-$300K__Insider Access (TOWN)
            3. HEADLINE: $174,900 (Hottest New Waterfront Homes $100K & Up (TOWN)
         5. Your Listings
            1. TIP: Any feature that makes property a stand out
            2. Waterfront
            3. Close to Beaches
            4. Acreage
            5. Garage
            6. Swimming Pools
            7. In-Law Apt
            8. Corner Lot
            9. Cul de Sac
            10. Close to Major Hwys
            11. Golf Course
            12. No HOA Rules
   2. Sellers/Avatar
      1. Universally Appealing Message(s)
         1. Over The Net Home Price
         2. Instant Access to Homes that Sold
      2. Lead Capture Software
         1. SmartZIp
            1. COST: $522/month
      3. Seller Consumer Programs
         1. Trade Up Program
   3. Agents/Avatar
   4. Media - Choices for Message Distribution
      1. Buyers
         1. Referrals
            1. Past Clients
            2. Friends/Family
            3. Affiliates-Lenders
         2. Internet
            1. Google Pay Per Click/Branded
            2. Self-Directed/Market Leader
            3. Global Budge/Cost: $600-700 per month/$20 per day
            4. Campaigns
            5. Google Adwords - Campaigns.png
            6. Ad Groups
            7. Google Adwords - Ad Groups.png
            8. Ads
            9. Google Adwords - Ads.png
            10. Keywords
            11. Google Adwords - Keywords 1.png
            12. Google Adwords - Keywords 2.png
            13. Landing Page
            14. Landing Page - Market Leader Homes for Sale.png
            15. Done-for-Me/Commissions Inc
            16. Global Budget/Cost: $1,500 software/$300 Ad Spend per month
            17. Company Website
            18. Wordpress
            19. Content Marketing
            20. Squeeze Pages
            21. Facebook
            22. COST: Pay Per Click Ads ~40 cents per click/$5 per day budget
            23. COST: Post Boost $5-$30 per post
            24. Facebook Ads - Zero Down.png
            25. Facebook Ads - Home Search.png
            26. Email Signature
            27. $109 one time @ emailstationery.com
            28. Email Stationary - Danny.png
            29. Craigslist
            30. Big 3
            31. Realtor.com
            32. Trulia
            33. Zillow
            34. Backpage
         3. Signage
            1. COST: $55.32 per panel - Instant Sign Norwood, MA
            2. COST: $17.81 per rider - Instant Sign Norwood, MA
            3. COST: $40 per installation - Tracwel
            4. Yard Sign 2012.JPG
            5. Sign Rider Zero Down.JPG
            6. Office Sign
         4. Direct Mail
            1. Postcard - Just SOLD
            2. Just SOLD
            3. SOLD Postcard Back FINAL-2.jpg
            4. SOLD Postcard FINAL.jpg
            5. Quick Sale
            6. Quicksale EDDM Postcard back PROOF.pdf
            7. Quicksale Postcard Front Final.pdf
            8. Possibilities
            9. Geography Farm Postcard
         5. Print
            1. Business Cards
            2. COST: $50 for Printing PLUS Cost of Card Stock
            3. Businesscard Danny.jpg
            4. Company/Property Brochures/Folders
            5. COST: $174 for 250
            6. 8.5 x 11, 14 point, full color full bleed UV coated - 2 sided
            7. COST: $112 for 100 0r $60 for 50
            8. 11 x 17, 14 point, full color full bleed UV coated - fold over
            9. COST:$79 for 100 or $44 for 50
            10. 8.5 x 11, full color full bleed UV coated - 2 sided
            11. Possibilites
            12. Newspaper
            13. Local - Barnstable Patriot - Editorial
            14. Flyers
            15. In place of postcards
         6. Radio
            1. ON HOLD
            2. COST: $650 per month/2 guaranteed spots 1st to break then "fill the cart"
            3. sept 2012 #2.mp3
         7. Television
            1. $1,000 per month
         8. TV Show
         9. Sphere of Influence
         10. New Ideas to Explore
             1. Podcast
             2. AskAGriffin
      2. Sellers
         1. Referrals
         2. Signage
            1. Sign - Sold.png
         3. Direct Mail
            1. Postcards
            2. Postcard: Just Sold - EDDM
            3. Postcards - JUST SOLD.png
            4. COST: 16 cents per card postage
            5. Postcard: Expireds
            6. Not SOLD Yet
            7. COST: $99 per 250 start-up (36 cents per card) - 6x9 Card Stock @ GotPrint.com
            8. $118 per 1,000 (12 cents per card )
            9. Not Sold Yet Postcard FINAL.jpg
            10. Not Sold Yet Postcard Back FINAL--2.jpg
            11. Postcards: FSBOs
            12. Just Listed Postcard
            13. FRONT: Seller USP/BACK: Pic of Just Listed House plus Hotlist
            14. Geography Farm Postcard
            15. Quick Sale Event Postcard
            16. Postcards: NODs
            17. Expired Letter Sequence
            18. Expired Mailer Campaign.pages
         4. Internet
            1. Facebook
            2. Facebook Ads - Neighborhood Sales.png
            3. Facebook Ads - Home Valuation.png
            4. Craigslist Ad
            5. Craigslist Ad for Seller $250K-$500K
            6. HEADLINE: What's Your Home Really Worth?
            7. Seller Ads
            8. Our Listings
            9. Property Ads
            10. HEADLINE: Find Out What Your Neighbor Really Sold For?
            11. HEADLINE: Your Home Sold In Seven Days-Find Out How!
            12. Our Listings
            13. Feature Seller USP/Quick Sale
            14. Feature Home Evaluation
            15. Feature Free List of Neighborhood SOLDs
         5. Radio
            1. sept 2012.mp3
            2. Software Lead Capture: TP Market Snapshot
            3. Subtopic 3
            4. Direct Mail - Postcards
         6. Business Cards
         7. Company/Property Brochures
         8. Email List
            1. Free Educational Video
            2. Write Seller Email Sequence ASAP
         9. Discount Listing Offer
            1. cche.JPG
         10. Expireds
             1. Free?
             2. MLS
             3. Pay
             4. RedX
             5. Landvoice
         11. Local Newspaper
             1. Barnstable Patriot
             2. Price it Out
             3. USP & Editorial
         12. TV Show
         13. New Ideas to Explore
             1. Podcast
             2. AskAGriffin
             3. Presentation Folders/2 sided Pockets
             4. 250 for $380 ($1.52 per) @VistaPrint
      3. Agent
         1. Facebook
         2. LinkedIn