1. Advertising
   1. reasons
      1. comparative
      2. reminder
      3. institutional
      4. industry
   2. forms
      1. newspapers / magazines
      2. radio / television
      3. internet
      4. e-mail / direct mail
      5. telemarketing
      6. billboards
      7. transportation
      8. speciality
2. Personal selling
   1. identify target market
   2. contact potential customers
   3. make sales presentation
   4. answer questions
   5. close the deal
   6. follow up
3. Sales promotion
   1. rebates
   2. coupons
   3. sampling
   4. displays
   5. premium
4. Public relations
   1. special events
   2. news releases
   3. press conference
5. Strategy
   1. push strategy
   2. pull strategy
   3. budget
      1. phase in life cycle
      2. competition
      3. economic conditions