1. Global Marketing
   1. Transnational Corporation (TNC)
   2. Global Branding
   3. Standardisation
   4. Customisation
   5. Global Pricing
      1. Customised
      2. Market-Customised
      3. Standard-Worldwide
   6. Competitive Positioning
      1. Product Leadership
      2. Effective Customer Relationships
      3. Operational Excellence
2. Role Of Marketing
   1. Strategic Role
      1. Marketing Plan
   2. Interdependence
   3. Different Approaches
      1. Production
         1. Mass Production
         2. Demand Exceeded Supply
         3. Focus on Operations Rather than Marketing
      2. Selling
         1. Persuasive selling techniques
         2. No Attempt to Understand Consumers wants
      3. Marketing
         1. Customer Oriented
         2. Satisfying Customers
         3. Integrated into the Business Plan
         4. NEW Marketing Approach
            1. Customer Orientation (Meeting and Exceeding)
            2. Corporate Social Reponsibility
            3. Relationship Marketing
   4. Types of Markets
      1. Resource
      2. Industrial
      3. Intermediate
      4. Consumer
      5. Mass
      6. Niche
3. Influences
   1. Customer Choice Influences
      1. Psychological
         1. Perception
         2. Motives
         3. Attitudes
         4. Personality and Self Image
         5. Learning
      2. Sociocultural
         1. Family and Roles
         2. Reference Groups
         3. Social Class
         4. Culture and Subculture
      3. Government
         1. Political
         2. Legal
         3. Regulatory
      4. Economic
         1. Boom
         2. Recession
   2. Consumer Laws
      1. Deceptive and Misleading Advertising
      2. Warranties
      3. Price Discrimination
      4. Implied Conditions
      5. The Australian Consumer Law (ACL)
      6. The Competition and Consumer Act (2010)(Cwlth)
   3. Ethical Influences
      1. Truth and Accuracy in Advertising
         1. Concealed Facts
         2. Exaggerated Ideas
         3. Vague Statements
         4. Invasion of Privacy
      2. Good Taste in Advertising
         1. Advertising Standards Bureau (ASB)
      3. Health Damaging Products
      4. Fair Competition
         1. Price Fixing
         2. Long Term Loss Leaders
         3. Misleading Advertising
         4. Incomplete Product Description
      5. Sugging
      6. Creation of Needs/Materialism
      7. Stereotypical View on Gender
      8. Use of Sex
      9. Product Placement
      10. Unethical Examples - Not Specific to Syllabus
4. Marketing Process
   1. Situational Analysis
      1. SWOT
         1. Strengths
         2. Weaknesses
         3. Opportunities
         4. Threats
         5. Internal
         6. External
      2. Product Life Cycle
         1. Introduction
         2. Growth
         3. Maturity
         4. Decline
         5. Regrowth
   2. Market Research
      1. Determine Informational Needs
      2. Collect Data
         1. Primary
            1. Survey
            2. Experimentation
            3. Observation
         2. Secondary
            1. Internal
            2. External
      3. Analysis and Interpretation
         1. Tabulate
         2. Cross Tabulation between Categories
         3. Interpretation
   3. Identifying Objectives
      1. SMART
         1. Specific
         2. Measurable
         3. Achievable
         4. Realistic
         5. Timely
      2. Market Share
      3. Product Range Expansion
      4. Customer Service
   4. Target Markets
      1. Primary
      2. Secondary
      3. Approaches
         1. Segmented
         2. Mass
         3. Niche
   5. Marketing Strategies
      1. Based on Product
      2. Based on Life Cycle
   6. Implementing
   7. Mornitoring
      1. Observing Progress
   8. Controlling
      1. Comparing Planned and Actual Results
         1. Key Performance Indicators
         2. Sales Analysis
         3. Market Share Analysis/Ratios (Competitor Analysis)
         4. Marketing Profitability Analysis (Strategy Analysis)
      2. Financial Forecast
         1. Revenue Forecast
            1. Consumers
            2. Sales Staff
         2. Anticipated Expenditure
            1. Market Research
            2. Product
            3. Promotion
            4. Distribution
      3. Revising the Marketing Strategy
         1. New Product Development
         2. Product Deletion
5. Marketing Strategies
   1. Market Segmentation
   2. Product Differentiation
   3. Positioning
   4. Product
      1. Branding
      2. Packaging
   5. Price
      1. Methods
         1. Competition Based
         2. Cost
         3. Market
      2. Strategies
         1. Price Points
         2. Skimming
         3. Penetration
         4. Loss Leaders
      3. Price and Quality Interaction
   6. Promotion
      1. The communication Process
         1. Word of Mouth
         2. Opinion Leaders
         3. Noise - Interference
      2. Promotional Mix
         1. Personal Selling
         2. Relationship Marketing
         3. Advertising
         4. Sales Promotions
         5. Publicity
         6. Public Relations
   7. Place
      1. Distribution Channels
         1. eg. Supplier -> Consumer
      2. Channel Choice
         1. Intensive
         2. Selective
         3. Exclusive
      3. Physical Issues
         1. Warehousing
         2. Transport
         3. Inventory
   8. People
   9. Processes
   10. Physical Evidence
       1. Cleanliness
       2. Materials
   11. E-marketing
       1. Web Pages
       2. Podcasts
       3. SMS
       4. Blogs
       5. Web2.0
          1. Social Media