1. Mindset
    1. Mission: to make people stay the longest on your content: the longer people spend time looking at your videos / photos, captions, comments & likes the more Instagram will show it to people like them
      1. Write long captions
        1. I try to provide more value and structure to my captions
        2. Sometimes I let ChatGPT write my captions & hashtags after explaining it whats in the content
      2. Have interesting comments
        1. Drama is interesting
        2. Replay with questions
    2. Practice: look at what goes viral for similar accounts
      1. Don't look at what effects or techniques they use, look at what is the hook, what are the visuals, the text
    3. Want to be paid more? Get resutls
      1. Principle: The closer you get to helping others make money the more money you can make
        1. Video can change a business life, so video editing can be super important, go on youtube and study how to make content that goes viral and that sells.
        2. Be pro active, ask to get a specific voice over & visual
  2. Top Priority
    1. Priority #1: Audio
      1. Voice Over's (My Fav)
        1. Hook (first 5 seconds)
          1. Choose the most interesting/exciting part and bring it to the beginning
          2. It can be the conclusion
          3. Comparison: Before & After's / This Vs. That: People find them super useful & interesting.
          4. B&A solution the audionce's problems
          5. ChatGPT Prompt:
          6. I have a transcript from a long-form video and need to transform it into a captivating short-form video. Help me identify a powerful/interesting/exciting hook that will instantly grab viewers' attention. Here's the transcript: [Transcript]
          7. How to get the transcript?
          8. Youtube: in the caption all the way down -> show trasncript
          9. Capcut can do it
          10. Premier Pro can do it
          11. Free website & app: Descript
          12. Free website: Veed.io
        2. Continue the voice over with making the point of the hook, no more, 1 point is enough per short form video, it gets people to watch it over and over again
        3. Remove:
          1. Any words that don't add to the 1 point of the video
          2. Words that are being said twice
          3. Filler words like Emm hemm and so
          4. Empty spaces between words (especially in the hook!)
        4. Low Brain Power = More People will watch
          1. Make it easy to understand, so also a 10 year old kid can enjoy the content
          2. Don't use fancy words or words people don't know (especially as a hook)
        5. Long form videos: have like 10 different hooks, that will give reasons for the viewer to keep watching
      2. Music & Text
        1. ChatGPT Prompt:
          1. Using the provided transcript from a long-form YouTube video, create 10 ideas for short-form videos. Each idea should include: - A short, impactful hook that grabs attention. - Text overlays to emphasize key points or provide value. - A clear explanation, using simple language that a child can understand, of how each video delivers on its hook. - The transcript: [Transcript]
        2. Context hooks
          1. Feelings
          2. Big or small problems / negative feelings
          3. Big or small solutions / happy feelings
          4. Pov: you...
          5. Problems / Solutions
          6. How To
          7. This Vs. That
          8. Before & After
    2. Priority #2: Visual
      1. Show what they speak about "Show WHAT you do, Say WHY you do it"
      2. Something naturally interesting to look
      3. Movement is more interesting then something still (cat runing, someone walking with a camera..)
      4. Bright & contrasted visuals work better then dark or uncontrasted visuals
        1. White shirts work better then black shirts
        2. Bright backgrounds work better then dark ones
      5. Never use generic stock B roll, its a huge turn off, especially with other people's faces
      6. My fav way to show Comparison / Before & After hooks is with slides
        1. CapCut -> Transitions -> Basic -> Wipe Right
      7. Face expressions
      8. Make to point of attention the same place on the screen, it takes people energy & attention to find where to look at on a new scene, the easier it is the more attention they will give it (low brain power)
    3. Priority #3: Text Hook
      1. --- Vs. ---
      2. Less words = More people will read it
  3. More
    1. Zooming in and out helps to keep attention, transitions (don’t over do it)
    2. Music can be super helpful in keeping attention, never use cheap sounding music, only quality ones like on my instagram or we can add on instagram
    3. On brand Fonts
      1. Go to the client's website/instagram/brand and find his font
      2. Top priority: make it readble, the less readble it is the more attention you lose
        1. You can add a white background
      3. Keep empty space, don't make it too big or too small to read
      4. My font: Bellefair
    4. Sound effects: don’t use what everyone else uses, it sounds cheap and over done and then we sound like every other content, don’t over do it, don’t make it distraction, keep it very subtle, rises are nice, learn from the most viral reels
    5. No subtitles, many viral reels don't have subtitles, they can distract the viewer and you from the most important things
    6. Voice over not clear? – Adobe Enhance or CapCut enhance
    7. Audio Volume Adjustment 5% clipping (Usually + 5-7B)
    8. Color Grading can help make it look fancy