1. Strategic
   1. Shareholder Goals
   2. Macro Economic
   3. Market Competition
2. Financial
   1. BU Financial Goals
   2. Risk Management
   3. Profit Trade-offs
3. Internal Processes
   1. Supply Chain
   2. Lean process
4. Organisation
   1. Capability
   2. Decision Making
   3. BU Excom Leadership
5. Customer
   1. Value Propostions
   2. Innovation