1. Customers
   1. production
      1. warnings
      2. information
   2. sales
   3. instruments
      1. code
      2. complaints
      3. feedback
   4. government / regulation
      1. safety
      2. advertisement
      3. competition
2. Employees
   1. safety
   2. colleagues
      1. diversity
      2. harassment
   3. instruments
      1. code
      2. grievance / complaints
      3. job satisfaction
      4. equal opportunity
3. Stockholders
   1. instruments
   2. government / regulation
   3. activism
      1. shareholders
      2. institutional investors
4. Creditors
5. Environment
   1. pollution
      1. air
      2. land
   2. government / regulation
      1. local: permits
      2. international: emission rights
6. Community