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What is a roadmap ?
- "Why" behind "what" you are building ? Plan for your strategy.
- - Vision and strategy
- Guiding document for executing a strategy
- Get stakeholders in alignment.
- Facilitate discussions and scenario planning.
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Why a roadmap ?
- Bring everyone on the same page : Executive team, marketing, support, engineering management.
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Product vision
Product Goals
Product road map
Release plan and backlog.
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Product Vision
- - Strategy first approach
- Makes easier to articulate product vision.
- More clarity on product priorities.
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Product Goals
- - Competitive differentiation
- Customer delight
- Technical improvements.
- Improve customer satisfaction.
- Increase LTV.
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Backlog vs Roadmap
- Backlog defines the product features for the near time.
- Roadmap structure :
- Use metric-driven roadmap.
- Success or weakness of a new product would be based on a metric.
- The scientific mindset :
Think like a scientist, describe hypothesis -> define test -> Measure.
The famous socrates method :
https://tomprof.stanford.edu/posting/810
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PRD : Product requirement document.
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Template :
- [Project Name]
[one-line description]
Team: [Awesome]
Contributors: [PM], [Designer], [Engineer], [Analyst]
Resources: [Designs], [Analytics], [Notes]
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Problem Alignment
- High level Approach
Narrative
Goals
Non Goals
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Solution Alignment
- Key features
Key flows
Key logic
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Launch Plan
- Key Milestones
Operation checklist
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Appendix
- Change-logs
Open questions
FAQ's
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Release Management
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Plan release
- Timelines
Delivery dates
Requirements.
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Build Release
- Development
Identify impediments and solve them
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UAT - User acceptance test
- Typical end-user test
Ideally performed by PM with test leads.
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Prepare release
- Complete the VnV cycle.
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Deploy release
- Deploy to production.
Perform conformance test.
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Prioritisation - A ruthless way
Making sense of firehose of Ideas.
- 1 : Customer feedback
- 2 : Competitive landscape.
- 3 : Sales and customer service
- 5 : Analytics and metrics
- 4 : Analyst Research
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To consider during prioritisation.
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How
- - Make it team activity, get different perspectives.
- Limit the items we prioritise.
- Categorise into strategic themes.
- Understand customer value.
- T -shirt sizing.
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Models
- RICE
Reach
Impact
Consumer
Effort.
- Impact vs ROI
Prepare a weightage matrix.
- MSCow:
Must, Should, Could, wont need
- - Performance benefit matrix.
- Story mapping
- By : Anjan kumar BR.
www.linkedin.com/in/anjanbelgod