- evaluation
- user-test
- brief
- phychology
- print media
- video
- web media
- communication
- ethics
- responsibility
- empowerment
- welfare
- appeal
- reach
- brainstorm
- finalise
- print / run ad
- research
- cinematography
- tvc
- banner ads
- story telling
- layout
- billboards
- press ads
- typography
- photography