1. Financial perspective
   1. Sustained shareholder value
      1. Productivity strategy
         1. Improve cost structure
         2. Increase asset utilization
      2. Revenue growth strategy
         1. Enhance customer value
         2. Expand revenue opportunities
2. Customer perspective
   1. Customer value proposition
      1. Product service attributes
         1. Price
         2. Quantity
         3. Availability
         4. Selection
         5. Functionality
      2. Relations
         1. Service
         2. Partnership
      3. Image
         1. Brand
3. Internal perspective
   1. Operational processes excellence
      1. Operations Management Processes
         1. Processes that produce and deliver products end services
      2. Customer Relations Processes
         1. Processes that enhance customer value
      3. Innovative Processes
         1. Processes that create new products and services
      4. Regulatory and Social Processes
         1. Processes that improve community
4. Learning and growth perspective
   1. Continuous improvement
      1. Human capital
         1. skills
         2. training
         3. knowledge
      2. Information capital
         1. system
         2. database
         3. teamwork
      3. Organization capital
         1. skills
         2. training
         3. knowledge
         4. teamwork