Facebook Ad Creatives Workshop

Overview
1. What will you learn
  1. How to quickly create highly engaging Facebook and Instagram image ads and video Ads
2. Are there any course requirements or prerequisites?
  1. Basic understanding of how to use Canva or an image editor of your choice
  2. Be able to utilize graphic tools that I will show you in the course
3. Who are your target students?
  1. Online Marketers that want an easy way to quickly create professional and high converting ad creatives
Ad Brainstorming
1. 8 Goals of this training
  1. Find winning ads
    1. in any niche
  2. Discover new products or services to sell
  3. Learn landing page strategies from the ads
  4. Discover what ads get the most likes & shares
  5. Discover their audience targeting
  6. Find out which ads might could be converted to different languages
  7. Save or bookmark ads that you want to revisit
  8. Discover ads that don't work and figure out why
2. Tools we'll be using
  1. Paid Tools
    1. AdvertSuite
      1. My personal favorite. It's the "new kid on the block". However it's incorporated most of the top features from other spy tools. And has some awesome search tools that you can't find anywhere else. And finally, you can still get this SAAS app for a 1-time purchase price
      2. I would definitely recommend the Front end offer for Facebook Ads, along with the first upsell which will get you Google, Instagram, and YouTube
      3. This is the one I will be teaching
      4. Pros:
      5. Advertsuite shows you exactly what ads are working NOW (and what are NOT) so you don’t waste money on ads that don’t work
      6. Over 3 million ads available from over 35 countries.
      7. Advertsuite will show you ANY competitors running ads along with their landing page in 1 dashboard so you can see what works and replicate.
      8. Visit the actual live Facebook ads from the dashboard.
      9. See competitors Facebook ads by keyword, advertiser, location, etc.
      10. Cons:
      11. Certain keyword searches have limited results. However they are adding over 10K Ads to the database everyday
      12. to get Facebook, Instagram, Google, and YouTube you'll need that first upsell. However, this is a 1-time payment instead of monthly like the other spy tools out there.
      13. Price: 1-time purchase $67 front end offer, and $77 for upsell 1 with Google, Instagram, & YouTube (I recommend both of these)
      14. https://VidPenguin.Link/AdvertSuite
    2. PowerAdSpy
      1. PowerAdSpy is a true Facebook ads spy tool. The reason I say this is that it allows you to see a competitor ad’s target audience age, interests, and geography. If you own a Shopify store and are interested to see what your Shopify competitors are up to, PowerAdSpy has a massive database.
      2. Pros:
      3. Over 6 million ads available from over 15 countries.
      4. Visit the actual live Facebook ad from PowerAdSpy’s dashboard.
      5. See competitors Facebook ads by keyword, advertiser, location, etc.
      6. Cons:
      7. The basic version has a lot of missing features.
      8. to get Facebook, Instagram, Google, and YouTube you'll be spending $249/mo
      9. Price: Starts at $49/month (very limited search features)
      10. https://vidpenguin.link/PowerAdSpy
    3. Adsova
      1. Adsova boasts of a huge database of over 500,000 ads. Now that gives you a competitive advantage because you know what other advertisers’ strengths are. Unfortunately, Adsova doesn’t offer a free version but all plans come with a $1 trial.
      2. Pros:
      3. Adsova updates its database with new ads each day.
      4. The database combines text and visual ads.
      5. Cons:
      6. No free demo to show you an overview of how the tool works.
      7. Only has Facebook timeline ads and sidebar ads in the Wise package
      8. Price: Starts at $99/month (Wise Package)
      9. https://vidpenguin.link/Adsova
  2. Free Tools
    1. Facebook’s “Info and Ads” Tool
      1. Because of Facebook’s efforts to increase transparency, they released a tool called Info and Ads. While this tool was mainly created to show users the active ads that brands are running, this puts you at an advantage.
      2. Now, you can spy on competitors with a click of a button. There’s no faster (and completely free) way to find out what makes their Facebook ads work. Just visit your competitor’s page to get started.
      3. Pros:
      4. Great for start-up businesses; gives them a leg up over the competition.
      5. Use geographical filters to check whether your competitor runs ads in your location and other locations.
      6. Cons:
      7. Competitors can also audit your ads.
      8. You won’t be able to see a specific ad’s likes, comments, and shares.
      9. They can flag your ads as inappropriate for no reason.
    2. AdEspresso’s Ads Examples
      1. https://adespresso.com/ads-examples/
    3. Swiped.co
      1. https://swiped.co/
      2. If you create copy or images for FB ads, you’ll need to rely on already-successful pieces out there. Every passionate creative keeps a swipe file. Don’t have one?
      3. Swipe.co has a great library of examples. To date, it has 481 ad inspirations categorized as Modern or Classic.
      4. Pros:
      5. Various niches to gather ideas from.
      6. Brief explanations to help you understand what makes an ad effective.
      7. You can request a specific ad if it’s unavailable in the current collection.
      8. Great weekly newsletter of ad ideas. Definitely suggest signing up
      9. Cons:
      10. There are very few actual "Live" Facebook ads.
    4. Pocket Explore
      1. https://getpocket.com/explore/
  3. Swipe File Tools
    1. TechSmith Snagit
      1. https://vidpenguin.link/Snagit
    2. Microsoft OneNote
    3. Pocket
      1. https://getpocket.com/
3. Workshop Training
Image Ads
1. 5 Goals of this training
  1. What makes a good image ad on Facebook and Instagram
    1. Does it connect with the audience?
    2. Does it move you to read more?
    3. Marketing Copy vs. Image Story
  2. Make an image ad that is similar to winning ads found in Brainstorming
  3. Quickly make Variations for testing
  4. Learn to resize and reformat content
  5. Let the software show you other options
2. Tools we'll be using
  1. Paid Tools
    1. Placeit.Net
      1. https://vidpenguin.link/Placeit
    2. Adobe Spark
      1. https://vidpenguin.link/AdobeSpark
      2. Included in most Adobe Plans
    3. TechSmith Snagit
      1. https://vidpenguin.link/Snagit
  2. Free Tools
    1. Canva
      1. I use this daily with image resizing for the perfect size everytime
    2. Microsoft PowerPoint
      1. Included with Microsoft Office
    3. Gimp
      1. https://www.gimp.org/
3. Workshop Training
Video Ads
1. 5 Goals of this training
  1. What makes a good video ad
    1. Tell a story
    2. Connect with the audience
    3. 3 second hook
    4. Reason to click the CTA
  2. Make a Video ad that is similar to winning videos found in Brainstorming
  3. Quickly make Variations for testing
    1. Use different software for different "Look and Feel" variation testing
  4. Learn to resize and reformat content
    1. create in both landscape 16x9 and square formats
    2. Create a Video Story Ad for Instagram
  5. Let the software show you other options
2. Tools we'll be using
  1. Paid Tools
    1. Placeit.Net
      1. https://vidpenguin.link/Placeit
      2. My Favorite because it's fast to create and render simple product videos. And it comes with lots of pre-made templates and stock clips to choose from.
    2. Clipman
      1. https://vidpenguin.link/Clipman
      2. Ugly slideshow videos - that actually convert better that most of the professional videos I've made
    3. Camtasia
      1. https://vidpenguin.link/Camtasia
      2. My Go To Video editor and screen capture - Nothing does it better
    4. Powtoons
      1. https://vidpenguin.link/Powtoon
      2. Great pre-made video ads under 30 seconds
    5. Reevio
      1. https://vidpenguin.link/Reevio
      2. This is the software I love to hate - but I use it anyway because of the quality of the video slides
    6. Adobe Spark
      1. https://vidpenguin.link/AdobeSpark
      2. Included in most Adobe Plans
      3. Simple video creator from slides or video clips. However it's missing the premade templates that the others have
      4. The best part of this software is it works great on phone and iPad. Easy to create ads and story style videos while you're sitting on the couch watching TV
  2. Free Tools
    1. Microsoft PowerPoint
      1. Included with Microsoft Office
    2. Blender
      1. https://www.blender.org/
    3. Adobe Premiere Clip (IOS & Android)
      1. https://www.adobe.com/products/premiere-clip.html
3. Workshop Training
Logo Bonus
1. 5 Goals of this training
  1. Start your first Logo with the wizard walk through
  2. Changing images and color schemes
  3. Quickly make Variations for testing
  4. Learn to resize and reformat content
  5. Let the software show you other options
2. Tools we'll be using
  1. Paid Tools
    1. Placeit.Net
      1. https://vidpenguin.link/Placeit
    2. Adobe Spark
      1. https://vidpenguin.link/AdobeSpark
      2. Included in most Adobe Plans
    3. TechSmith Snagit
      1. https://vidpenguin.link/Snagit
  2. Free Tools
    1. Canva
      1. I use this daily with image resizing for the perfect size everytime
    2. Microsoft PowerPoint
    3. Gimp
      1. https://www.gimp.org/
3. Workshop Training