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Short&&Brief
- Short&&Brief is the primary quality of URL
- The situation is that URLs consist of 3 or 4 letters are almost registered, while there are still many 5 letters ones left
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How many words should
URL consist of
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one word is gold
- EX: Quotes.com can be sold at the price of 1 million $
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two words is silver
- EX: ProQuotes.com may be 1000$
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three words or more is just metal
- EX: ProQuotesNow.com is of low grade
- YourProQuotesNow.com is just rubbish
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Easy to be memorized
- There are many users in China who don't use Bookmarks of the browser,
they only visit a website depending on their memory
- So, if the URL is hard to remember, the website would definitely be affected
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Easy to spell
- Try to avoid some uncommon words, especially some rare English words for Chinese users.
The English level in China, I think is lower than poland.
- If choose English word URL, also avoid word of complex pronunciation.
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Donnot combine English word
and Chinese word together
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Ex: CafeiBar.com
- Cafei is the Chinese pronunciation of cafe
- Bar is same as pub
- It not only hard for Chinese users but also for the foreign
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Descriptive
- Many users are likely to visit your site from search engine and the friend link of other sites,
so a descriptive URL is where you tell them on what you mainly focus
- Also if your URL happen to contain a key word, it would also help to raise your site's GooglePR
- EX: Imagine you want to find a site about movies comment and you turn for google.
The first site on the result page is MikesLair.com, and the second is MoviesCentral.com.
I think you are more likely to choose the latter.
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Avoid the
extended format of .com
- The extended format of .com is the suffix like .com.cn .com.hk .com.sc
- The .com form is wide spread and deep in people mind
- Imagine the situation that users visit your website by search engine,
most of them only pay attention to the middle part of the domain
(the real name of your site). If they find it interesting and want visit
again some other day, they would probably type the wrong url like
gry-online.com ( yours is gry-online.pl or .com.pl).
- So if there is no .com URL left, cn is a better choice
- Also .com.cn is okay, because it also widely used in China, users get familiar with them.
The only problem is that it hard to type
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Hyphenation
- Hyphenation is the '-' of gry-online
- It is some kind hard for chinese users to type.
- Again imagine, you happen to find a site you love, it is called tech-world.com.
After a few days, you may only remember 'tech' and 'world'. So you would probably type wrong
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wow-guide
- wow-guide.jpg
- the number icon is the grading mark I made, whose range is 0 to 6
- wow-guide.cn is okay
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Pinyin
- Pinyin is the Chinese pronuciation of Chinese characters and important way for input method
(or how can I type Chinese characters using the keyboard same with yours),
for example my name is Li Haoyang , in Chinese it is 李浩洋.
- So it is another important way of Chinese site name their English letters URLs,
ex Baidu the most popular search engine in China is just this case. Baidu is for 百度
which means a hundred dimension search and also 摆渡(there are a lot words
share the same pronunciation, it just a cultural phenomenon, you know ). 摆渡
means using a boat help you get the destination land from the bank you are on.
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wowba
- wowba.jpg
- only wowba.com.cn is okay, but so so
- ba pronounce same as “吧” which is a lovely mimetic word meaning ‘let's do
something together, okay?’. Also ba can be regarded as bar--a chat bar or
other kind of pub on the Internet
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gonglue
- gonglue.jpg
- gonglue is pinyin for 攻略 which means strategy or war guide.
Maybe it can be served for the whole www.gamepressure.com in China in the future
- too bad
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youxigonglue
- youxigonglue.jpg
- cn is okay, but the url is too long
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yiqiwow
- yiqiwow.jpg
- same as the number combination of 17, mean "Let's do ... together"
- com is still available, but yiqi is Chinese pinyin, wow is short name of English World of Warcraft,
this is the only problem.
- But on the hand, wow already sink deep into players' hearts, just like a proper noun
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Number
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Disadvantages
- Sometimes it may be confusing if not properly used
- May cause visual mistake, ex fil1.com would be mistaken for fill.com
- Also I think it is rare in western counties
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Advantages
- Some numbers have special meaning in China, ex 8 means getting rich, 4 means death
to some extend it like 13 in western countries.
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Specific combination of numbers is also meaningful,
ex 51 means "I want to..." 17 means "Let's do ... together"
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51wow
- 51wow.jpg
- without the ' - ' is really cool, but the suffix "com.cn" is just passable
- 51-wow.jpg
- com is still available, the only problem is ' - '
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17wow
- 17-wow.jpg
- cn is okay for Chinese users
- Using numbers is very popular. There many famous sites use numbers in their URLs, ex 163.com
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Chinese
Character URL
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Disadvantages
- Hard for you to type and remember, em, that's a problem.
Maybe we can save it in a file, and every time you need it, just copy and paste, haha
- Also hard for other western people
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Advantages
- I think the advantages are far more than the dis.
- It real cultural and means we truly blend into Chinese market.
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Cultural
heritage
- Using Chinese character can get the effect English
letters(even in Pinyin ) cannot get up to
- URL then can use Chinese idioms, the name of folk-custom,
meaningful words and so on
- It's really welcomed by Chinese users, cause it's also a sign that higher
and higher attention www organization pays on Chinese users
- It makes Chinese users proud
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Easy for
Chinese users
- A recent investigation showed that 61.22% Internet users think it really convenient
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Easy to type
- ‘。’ is the full stop in Chinese, also ',' for ',' , so every time Chinese
users type the URL, they have to switch the input method to English one
- But in this edition, it's not needed. ‘。’ can be automatically translated.
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URL I came up
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中国魔兽
- 中国魔兽.jpg
- Means China World of Warcraft
- 中国魔兽.com is the best
- 中国魔兽.公司 or 中国魔兽.中国 are second choices
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游戏在线
- 游戏在线.jpg
- Means game online
- 游戏在线.公司 —— 公司means company ,like the Chinese translation of com
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游戏指导
- 游戏指导.jpg
- Means game guide
- Both 指导 and 攻略 mean guide or strategy, but Chinese prefer 攻略.
- 攻略 more like wisdom and you can make use of your creativity, while 指导 have a little extend meaning of preachment
- so 4 marks
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游戏攻略
- 游戏攻略.jpg
- Means game strategy
- Even 攻略 is better, but .com suffix is already registered, so also 4 marks
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魔兽世界在线
- 魔兽世界在线.jpg
- Means World of Warcraft Online
- really nice Chinese character url, 魔兽世界在线.com is really cool
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Analogy method
- First, get know what the excellent URLs(or the most famous brand ) now
- EX: hotmail is really hot and popular now, right? So if you register a coldmail
or coolmail, it would definitely be easy to promote
- Also, AOL.com is a very popular site in America before whom
the "OL" is rarely used, but after "OL" grow very popular.
So GOL maybe a good choice in Ameirca. But maybe not for
China, cause AOL failed to blend into Chinese market (as well as eBay).
PS: It's not about the government but the user habit.