1. Pourpose
   1. Educate Audience
      1. Display Relevant Data
   2. Influence Audience
      1. Compare Different Datasets
   3. Encourage Audience
      1. Tell a Story
2. Audience
   1. Customize
      1. Needs
      2. Interests
      3. Level of Expertise
         1. Show Detail
      4. Ability
      5. Culture
         1. Colors
            1. China
            2. Positive Trends
            3. Grouwing Sales
            4. Dynamic
            5. Western
            6. Positive Trends
            7. Dynamic
            8. Sales Revenue
            9. Middle West
            10. Writing Direction
            11. Chronological Data
         2. Skepticals
            1. Examine Evidences Carefully
            2. Reliable Resources
            3. Always Provide the Source of Data
         3. Belivers
            1. Differences
            2. Trends
            3. Always Provide the Source of Data
         4. Accessbility
            1. 10% Color Blind
            2. Care about font size
            3. If your audience is partly or complete blind?
3. Data Ethics
   1. Provide the data source to your audience
4. Visual Representation
   1. Focus on Visual
      1. Chart
      2. Dashboard
      3. Infograph
   2. Style
      1. Inform
      2. Influence
      3. Accessbility
5. Mistakes to Avoid
   1. Labels
      1. Wrong
      2. Missing
   2. Too much information
   3. Wrong Scale
   4. Solution
      1. To share with a colleague