1. What
   1. As A Product
      1. Chocolate and Malt Drink
      2. Chocolate Drink
      3. Chocolate Milk
      4. Energy Drink
      5. Cocoa Drink
      6. Milk
   2. Taste
      1. Rich in Chocolate
      2. Chocolate Milk
      3. Sweet
   3. Memories
      1. Elementary Schools
      2. Free Drinks at Schools
2. When
   1. Time
      1. Morning
      2. Night before sleep
      3. Mid day
   2. Moments
      1. Breakfast
      2. After Sports
      3. Any Moment
      4. Long activity breaks
   3. Weather
      1. In the rain
      2. Hot weather enjoying cold Milo
      3. Cold weather enjoying hot Milo
3. Where
   1. Place & Detalis
      1. Sport Events
      2. Home and in my room
      3. Room watching movie with loved ones
4. Who
   1. Age
      1. 1SD - 3SMP
      2. Teenagers
      3. 13-30
      4. 11-21
      5. 10-17
   2. Class
      1. B
      2. Mid Up
   3. Location
      1. City
      2. Home
      3. School
      4. Village
      5. Sport Events
      6. Outdoor People
5. Why
   1. Reason
      1. The only drink without vanilla taste
      2. to fulfill my nutrient needs
      3. Distinguished taste
      4. Refreshing
      5. Relieving
6. How
   1. Feeling
      1. Become better
      2. Refreshed
      3. Relieved
      4. Sweet