1. The Business
   1. Business Structure
      1. Owner/Manager
         1. Marketing Manager
            1. Events Coordinator
            2. Salesperson
         2. Office Manager
            1. Executive Assistant
            2. Operations
   2. Key Personnel
      1. Current Staff
         1. Job Title
         2. Name
         3. Expected Staff Turnover
         4. Skills/Strengths
      2. Required Staff
         1. Job Title
            1. Sales Manager
         2. Quantity
            1. 2
         3. Expected Staff Turnover
            1. 2-3 Years
         4. Skills Needed
            1. Relevant qualifications in Sales/Marketing. 5+ years experience in the industry. Award in marketing excellence.
         5. Date Required
            1. September 2020
   3. Who Do We Need?
2. xmind.net/blog/en/2020/02/mind-map-presentation-template
3. The Product
   1. Product/Service We Are Selling
      1. Name
      2. Description
      3. Price
   2. Market Position
   3. Unique Selling Points
   4. Value to Customers
4. The Market
   1. Market Research
      1. Primary Research Data
         1. Survey
         2. Interviews
         3. Focus Groups
         4. Beta Test
      2. Secondary Research Data
         1. Industry Report
   2. Customer Profile
      1. Demographics
      2. Motivations
      3. Pain Points
      4. Information Sources
   3. Competitor Analysis
      1. Competitor
      2. Value to Customers
         1. Convenience
         2. Quality
      3. Strengths
         1. Strong Innovation Team
         2. Strong Brand
      4. Weaknesses
   4. S.W.O.T. Analysis
      1. Positive
         1. (Strength)
         2. (Opportunity)
      2. Negative
         1. (Weakness)
         2. (Threat)