1. Channels
   1. In-app inventory
      1. gamification
      2. homepage
      3. icon, spash screen
      4. viral features: booking code, group order
      5. group order
   2. Social media
      1. facebook
      2. instagram
      3. fb group
   3. Online Partnership
      1. media partners
      2. API
   4. Offline activities
      1. merchant site
      2. offline event
2. Funnels
   1. reach
   2. instal
   3. activate
   4. referral
   5. return
3. Content
   1. in-app
   2. social media
   3. offline activities
4. Bottle necks
   1. deals
   2. viral features
   3. app bug
5. Touch-point
   1. online
      1. external
      2. internal
   2. offline
6. Product
   1. search
   2. filter
   3. recommendation
   4. overall UX
   5. personlized homepage
   6. engagement: noti, sms
   7. technicals: bug,speed
7. Campaigns
   1. merchant focus
   2. user focus
8. Deals
   1. mer1
   2. hotdeal
   3. variety
   4. cover
9. Market
10. Booking
    1. stable
       1. funnels
       2. product
    2. organic
       1. product
       2. deals
    3. explosive
       1. product + incentive + viral
       2. marketing: KOL
       3. campaign
11. Skillsets
    1. campaign
    2. engagement
    3. product
12. Mindset
    1. proactive
    2. testing
13. Strategy
    1. Product
    2. In-app
       1. product
       2. deal
    3. Social medias