1. Step 1: Make them aware
   1. Communication
      1. Advertising
      2. Blog
         1. Create a blog
            1. Pillar posts
            2. Rationale
            3. Supports content marketing
            4. High longevity
            5. Pre-sells product or service
            6. Sequence
            7. Step 1: Choose your topic
            8. The 3 questions
            9. What does your prospect need to believe?
            10. What do your prospects research before?
            11. What conversations are in the mind of your customers?
            12. Create 10 content ideas
            13. Read "Perfect Blog Post Template"
            14. Step 2: Pick a type of post
            15. "How to" Post
            16. "Listcicle"
            17. Other Blog Post Ideas
            18. Useful posts
            19. List
            20. How-to
            21. Case study
            22. Problem/solution
            23. FAQ
            24. Research
            25. Checklist
            26. Definition
            27. Series
            28. Stats
            29. Pillar
            30. Video review
            31. Tips
            32. SAQ
            33. Generous posts
            34. Entertaining posts
            35. Timely posts
            36. Human posts
            37. Promotional posts
            38. Controversial posts
            39. Engaging posts
            40. Step 3: Find your angle
            41. Benefit
            42. New
            43. Threat
            44. Piggyback
            45. Curiosity
            46. Extend the post lifespan
            47. Update regularly
            48. Google rewards updated content
            49. Makes the post more recent
            50. Create something 10x better
            51. Buy website traffic
      3. events
      4. social media
   2. = TOFU raises awareness
      1. Free available content
      2. Available access
2. Step 2: Get them to engage
   1. Engagement = Emotional involvement
3. Step 3: Ask them to subscribe
   1. Ask for some commitment
      1. Subscribing
      2. giving permission to email them
4. Step 4: Make them a customer
   1. High Value / Low risk offer
   2. Not about making a profit
5. Step 5: Get them excited about your brand
6. Step 6: Make them a Multi-buyer
7. Step 7: Ask them to spread the love
8. Step 8: Make them a promoter