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Fears
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Focus on fans not enemies
- Hate comments are mostly about the commneters
- Negative comments are good
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Do I need to showc my face?
- Good news! I tested it, You don't need to show your face to go viral, looking at whats being spoken about is much more interesting then looking at someone speaking. I try to show what I'm speaking about, especially in the hook.
but showing your face does help build truest.
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Do I need to speak on camera?
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To build connection & truest I think yes
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Alternatives: Use Ai voices
- There are many AI text to speech options:
- TIKTOK
- Google Translate
- Change your voice to AI
- In CapCut (Free video Editing Software/App) Select the audio -> Voice Changer - > Voice Characters
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Sharing Prices
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The first time I shared my prices on my website, a few days later I had a photographer friend tell me its too expensive, it scared me a lot and I immediately removed my prices from my website.
- Today I don't share my prices publicly and I don't think its needed even tough its what people most want to know and can get you more clients much faster. people perceive it also a more fair and trustable (so they think everyone pays the same)
because I'm speaking to photographers now i speak more about my prices for educational purposes
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Instagram Addiction (I'm still addicted)
- Something that helped me a lot: an app that every time I want to open IG it makes me breath for 10 seconds so I'm much more conscious and not mindlessly opening the app, its called - One Sec. also when i exchange IG with a new person its always funny to speak about that
- All my notifications are off except comments & DM's
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Getting Help For $5 A Reel
- Is it ethical?
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where?
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Onlinejob.ph
- What I mostly use, it costs around $70 to find someone but after that there are no fees / contracts or middleman. its only for finding people in the Philipines, they have an amazing YouTube Channel where the owner of the platform teaches everything and why its so amazing to work with Filipinoes
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Fiverr.com
- Probably the most known place to find freelancers all over the world for a project
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Upwork.com
- Second most known place to find people for long term help
- Facebook groups
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Instagram / TikTok search
- Example: Photography Video Editor
- Example: Filipino Video Editor
- Example: Bali Video Editor
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Flying and finding on location
- I usually ask all the locals who work at resturants / hotels / gym's "Hi I'm looking for a video editor / personal assistant for a content creator
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Content
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Content for who?
- Your 100% perfect costumer.
At the beginning you cannot surve everyone as a buinsess right? you have some capacity, you can actually use that for your advantage and get a super deep connection with your audience, so speak their language, about how you understand and solve their problems.
- My first mission was to make content for people who know nothing about me. when i had 5k followers most of them knew me in real life. then i asked myself, if people like me and want to follow me from knowing me in real life, how can i share the same things they like about me on social media?
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What to share?
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Making People Love You
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People will do anything for those who:
- 1. Encourage their dreams
- Inspiring videos / motivation voice overs / Your heros voice overs
- 2. Justify their failures
- Jokes/memes
- 3. Allay their fears
- 4. Confirm their suspicions
- Example: the system is designed to keep us broke
- 5. Help them throw rocks at their enemies
- (By Blair Warren)
- Use 93 Video Hooks for photographers list
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Share Your Why
- Clients results / reactions (This Sells!)
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What inspires you
- Qoutes
- Other peoples work (in stories)
- Inspiring parts of videos
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What is unique about you the your costumers can value? make a list like this for yourself, here is my list - https://www.sameyeam.info/incl
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Create content about those unique things
- Examples
- Making kids super comfortable in front of the camera
- Before & after a joke video + photos
- Behind the sense
- Some tricks you found to get kids super conftble infont of the camera
- How to get kids/babies to look at the camera
- "Kid didn't want photos to kid loved being in front of the camera"
- Give kid the camera
- Phone photos Vs. Pro photos
- Working at huge events
- Share those stories
- Photo delivery on location
- Share videos of you doing it + reactions
- Share why
- Basicly showing people how you solve problems (that they have as well)
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Answer questions publicly
- Answer comments on reels
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Clients questions
- This is what you get for my $8K photoshoot
- If it was my wedding this is what I would do
- This is what I a photographer think about candles at a wedding
- Can we also get B&W photos?
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What do you believe in that others don't?
- Share why: how you got those belifes
- To go viral: Show it in an extreme way
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On Stories
- When mom / family or friends ask: how are you doing? answer on stories
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What not to share (how to lose followers & reputation - My opinion)
- Politics (you can't win)
- Businesses are here to provide value.
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How To Go Viral
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Focus on Reels
- Posts Vs. Reels
- Stories Vs. Reels
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Interest
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Visual
- Something naturally interesting to look at, (not a face)
- Movement is more intesrting then something still (cat runing, someone walking with a camera..)
- Bright visuals work better then dark
- White shirts work better then black shirts
- Bright studios work better then dark ones
- Before & After's: People find them super useful & interesting.
- B&A Your solution to your audionce's problems
- B&A Training
- B&A Editing
- B&A Makeup
- B&A Your Product
- Client's Instagram B&A working with you
- My way to show it is: Capcut (Free Video Editing Software / App) -> Transitions -> Basic -> Wipe Right
- Audio
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Text
- --- Vs. ---
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Low Brain Power
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Make it easy to understand, so also a 10 year old kid can enjoy the content
- Examples:
- Khaby Lame - 80M Followers: shows a problem then reacts to it
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Mission: to make people stay the longest on your content: the longer people spend time looking at your videos / photos, captions, comments & likes the more Instagram will show it to people like them
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Write long captions
- I try to provide more value and structure to my captions
- Sometimes I let ChatGPT write my captions & hashtags after explaining it whats in the content
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Have interesting comments
- Drama is interesting
- Replay with questions
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Profile
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Bio
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Your why
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Examples
- My wedding photos were terrible so I became a wedding photographer
- I regret not having wedding photos so I became a photographer
- Picked a camera, changed my life
- Life transformed through a lens.
- Your Location
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Call to action / what you want them to do
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Make it as easy as possible to take the action & work with you
- Example: Message me for prices & offers
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Profile photo
- No logo - humans work with HUMANS they like - have a photo that people can feel like they can like you. ideally professional photo (its your job, lead by being an example) and ideally also smiling
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Starting From 0-100
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Open Account
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Choose Name that people can easily remember
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Choose a profile photo that people can easily connect with (not a logo)
- Write Bio - Ideally: What you do & why you do it + Location + Call to action
- Post: Ideally 1 time a day & mostly reels (my life changed when I challenged myself to post everyday for 30 days and the result was from 5k followers to 36K)
- "Its better done then perfect" I used to only want to post perfect stuff, but my biggest lesson came from posting a reel that I thought wasn't good, that blew up to 1M views and changed my life. Now I focus on testing & learning instead of thinking I know everything
The beautiful thing is that if its a bad post -> people are not interested -> they spend less time on your post -> instagram will show it to less people
- Mission: to make people stay the longest on your content: the longer people spend time looking at your videos / photos, captions, comments & likes the more Instagram will show it to people like them
- Write long captions
- I try to provide more value and structure to my captions
- Sometimes I let ChatGPT write my captions & hashtags after explaining it whats in the content
- Have interesting comments
- Drama is interesting
- Replay with questions
- Learn from what people ask in the comments and what people react to the most to and make more of that!