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Contest On Instagram
- Creating contests is a great way to build a loyal following.
- having a consistently themed post each week means followers know what to expect and know they will find content that is interesting
- Pre-select a time that you will announce the winner (make sure you add in time zone)
- Select a winner with a random number generator: numbergenerator.org
- Always have 1 month ahead of you planned out! Use a scheduler - ScheduGram @ Schedugr.am
- Make sure you add “#contest” to the post
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Branding Yourself
- Be consistent with your branding and include your website on the contest posts.
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Create Hashtags
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Hashtags
- Create a custom hashtag that followers will use to make their enrollment in the contest known #contest
- Don't use more than 30 # per day
- How to Use Hashtags: 1) Select words that are searchable.
- Check ‘explore’ tab to see what hashtags are popular in
your industry.
- Place a # in front of word to make it a hyperlink that becomes searchable.
- This is a great way to create a community within your network. Remember to create one that uses your biz name!
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Followers
- Ask the people to follow you - Or tell them when they enter the contest
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Strategies & Ways to Interact
- 1. Explore: shows popular images on Instagram and also has search bar in Instagram.
2. News tab: click into the person who has liked your photos, started following you or left a comment.
3. Communicate: like, comment and reply o relevant conversation for your industry. *If you are commenting on your followers’ post then their followers will see your comments and potentially start following you.
4. Leverage Your Network: Share photos to other sites so followers on Twitter and facebook follow your Instagram account. Your followers on these platforms will see your Instagram posts. *Great way to grow new followers.
5. Strategic Commenting: go to people who may have a following similar to your ideal follower and comment strategically to bring them back to your account.
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Analyze Your Instagram with Statigram (Statigram.com)
- 6 Tabs within Statistics tab
- 1. Overview: Brief summary of account. Can share your success via Twitter here.
- 2. Month Analysis: Rolling Month Details:
- 3. Content: Your post history starting with first post ever:
- 4. Engagement: “Likes” received over lifespan:
- 5. Optimization: Best time to post:
- 6. Community: Typology: