1. From Walking Maverick
2. For Summer Camps & Private Schools
3. Starting Point
   1. WHY statement
   2. Ideal Client
   3. Referral Strategy
   4. Assessment
      1. Current marketing programs
      2. Comparison with others in your niche selling to your market
      3. Social media comparables
         1. How you are doing when compared with closest competitors
            1. YouTube
            2. Facebook
            3. Twitter
            4. LinkedIn
            5. Podcasting
      4. Website effectiveness evaluation
         1. Search Engine Optimization
         2. Is the site organized properly and functionally
         3. Mobile Browsing
            1. is your site mobile ready?
            2. is it better or worse than your closest competitors?
4. Online (in order of effectiveness)
   1. 1. Website
      1. Strategy
      2. Engagement
      3. Mobile
      4. Content
         1. Blog
         2. Frequently Asked Questions
         3. About the Staff
         4. Hiring
         5. Fundraising
         6. Landing Pages
   2. 2. Newsletters
      1. Strategy
      2. Engagement
      3. Content
      4. Add new emails to the list
   3. 3. YouTube
      1. Strategy
      2. Engagement
      3. Content
   4. 4. Facebook
      1. Strategy
      2. Engagement
      3. Content
   5. 5. Twitter
      1. Strategy
      2. Engagement
      3. Content
   6. 6. LinkedIn
      1. Strategy
      2. Engagement
      3. Content
   7. 7. Emails from Database
      1. Strategy
      2. Engagement
      3. Content
5. Offline
   1. Referrals
   2. Onsite
   3. Print
   4. Advertising