1. STEP 2: SWOT ANALYSIS
   1. STRENGTHS
      1. BESPOKE SERVICES
         1. CUSTOMER FOCUSED
   2. WEAKNESSES
      1. OBSCURITY
         1. NEW-TO-MARKET
   3. OPPORTUNITIES
      1. MARKET LEADERSHIP
         1. SOLUTION PROVIDERS
   4. THREATS
      1. FIRST-TO-MARKET COMPETITORS
         1. DISECONOMIES OF SCALE
2. STEP 1: BUSINESS MISSION & OBJECTIVES
   1. Mission Statement: “To be the leading Integrated Brand Communication Consultants & Start-Up Solution Providers Worldwide”
      1. Value Statement: “To be positioned as the first choice and as the one-stop solution for Start-Up Business”
         1. Vision Statement: “To achieve ‘top of mind phenomenon” and add value in every interaction.

3. PLANNING PHASE
4. IMPLEMENTATION PHASE
5. CONTROL PHASE
6. e-BGLOBAL MARKETING PLAN GRAPHICAL DISPLAY AUGUST 7 2015 BY: ALEXON FERGUS
7. STEP 3: IDENTIFY OPPORTUNITIES
   1. SEGMENTATION
      1. SMEs
         1. BRICK & MORTAR
            1. INTERNET BUSINESSES
   2. TARGETING
      1. START-UPs
         1. MBAs
            1. ENTREPRENEURS
            2. SOLOPRENEURS
   3. POSITIONING
      1. MARKET LEADER
         1. FIRST CHOICE
            1. TOP-OF-MIND
8. STEP 5: PERFORMANCE EVALUATION
   1. MARKETING METRICS
      1. CUSTOMER ACQUISITION COSTS
         1. LIFETIME VALUE PER CUSTOMER
   2. ONLINE TRAFFIC DATA
      1. GOOGLE ANALYTICS
         1. GETRESPONSE ANALYTICS
   3. SALES FUNNEL STATS
      1. SURVEY: "FIRST TIME EXPERIENCING e-BG?"
         1. SURVEY: "HOW DID YOU HEAR ABOUT US?"
9. STEP 4: IMPLEMENT MARKETING MIX
10. MARKETING STRATEGY
11. MARKETING VISION
12. MARKETING ANALYSIS & EVALUATION
13. BEST-CUSTOMER AVATAR (ULTIMATE TARGET MARKET) APPROACHED WITH LASER FOCUSED MARKETING
14. Considered as the 7 Ps by modern marketers including: All 4Ps plus People, Profit & Publishing (A more modern strategic approach which we will implement also)
15. Product
    1. Function
    2. Style
    3. Brand
    4. Accessories
       1. Access-To Services
    5. Support
    6. Quality
       1. Assurance
          1. Consistency
    7. Service
    8. Packaging
16. Price
    1. Strategy
    2. RRP
       1. Price-drop
    3. Offers
       1. Seasonally
       2. Demographically
       3. Time-sensitive
    4. Price discrimination
    5. Value Capture
    6. Flexibility ratio
    7. Demand/Supply
17. Place
    1. Distribution Channels
    2. Office Space
    3. Online Store
    4. Telecom VIOP
    5. Orders
    6. Internet
18. Promotion
    1. Ads
    2. Online/Offline Strategy
    3. Personal Branding
       1. Self-Publishing
    4. Direct Mail
       1. Marketing
    5. Sales
       1. Trade Shows/Events
    6. Public relations and publicity
    7. Sales/Marketing Budget