1. customer
   1. segment
      1. demographic
         1. income
         2. age
         3. gender
         4. family life cycle
         5. social class
            1. resources
         6. education
         7. occupation
         8. ethnicity
      2. psycographic
         1. personality
         2. lifestyle
         3. values
         4. wants
      3. behavioural
         1. benefits desired
         2. usage rate
         3. buying attitude
            1. loyalty to suppliers
            2. usage patterns
            3. order size
      4. geographic
         1. region
         2. city size
         3. urban
         4. rural
         5. climate
   2. types
      1. consumer
      2. organizational
      3. industrial
   3. relationships
      1. key resources
      2. key activities
   4. channels
      1. email
      2. telephone
      3. chat
         1. whatsapp
         2. custom chat
         3. skype
      4. social networks
         1. twitter
         2. facebook
         3. linkedin
      5. web-site
         1. webRTC
         2. pop-up
      6. video
         1. skype
         2. hangouts
   5. requirements
      1. need / want to purchase
      2. ability to purchase
      3. willing to purchase
      4. authority
2. partners
   1. partner
      1. key activities
      2. key resources
   2. supplier
      1. key activities
      2. key resources
3. activities
4. value propositions
   1. value
   2. problems we solve
   3. products
   4. services
   5. needs we satisfy
   6. key activities
   7. key resources
5. resources
   1. distribution channels
      1. key activities
      2. key resources
6. revenue streams
   1. key resources
   2. key activities
7. cost structure
   1. important costs
   2. key resources
   3. key activities
8. monetization
   1. mobile
      1. paid apps
         1. paid apps
         2. 0.99 app
         3. niche premiums
         4. alternative app stores
      2. in-app purchases
      3. partnerships
      4. subscriptions
      5. display advertising
      6. app promotion
      7. app developemnt
      8. sales and merchandising
      9. selling app data & source code
      10. mix & match
9. marketing
   1. approach
      1. mass
      2. product
      3. target