SEO Analysis

Goals
1. find objectives for 12 m
  1. visits
  2. time on site
  3. conversions
  4. registrations
  5. ...
2. client type
  1. what sell
  2. who is
  3. who buy from him
  4. what he wants
  5. how many competitors
    1. hom many better
Google Ranking
1. ranking factors
  1. trust/authority of the host domain
  2. link popularity of the specific page
  3. anchor text of external link to the page
  4. on page keyword usage
  5. registration + hosting data
  6. traffic + CTR data
  7. social graph metrix
on-site analysis
1. to consider
  1. Architecture (unnecessary redirection, orphaned pages, nofollow)
  2. 2. Indexing & Crawling (canonical, noindex, follow, nofollow, redirects, robots.txt, server errors)
  3. 3. Duplicate content & On page SEO (repeated text, pagination, parameter based, dupe/missing titles, h1s, etc..)
2. usability
  1. navigation
    1. menu
    2. breadcrumb
  2. design
    1. deep/levels
      1. max 3
  3. speed
    1. Tools
      1. Page speed
      2. Good
      3. Speed >75%
      4. Yslow
      5. Good
      6. B
      7. GT metrix
3. URL
  1. URL Canonical
    1. Good
      1. http://www.mysite.com/
    2. Bad
      1. http://www.mysite.com
      2. http://mysite.com/
      3. http://www.mysite.com/index.html
      4. http://mysite.com/index.html
  2. friendly url
    1. www.example.com/page-title
      1. page-title: keyword at beginning
    2. www.example.com/2012/01/page-title
4. Meta tag
  1. Title TAG
    1. Ordine: Keyword < Category | Website Title
  2. h1, h2, h3
    1. check tool
      1. Marketing Grader
      2. Screaming Frog
  3. bold, strong
  4. image tag alt=""
  5. Anchor text
    1. follow
    2. nofollow
    3. descrizione link ad hoc
  6. Robots meta tag
    1. noindex
    2. nofollow
    3. noarchive
    4. noodp
    5. noydir
    6. nosnippet
    7. Robot syntax
      1. User-agent: * Disallow: /privatefolder/ Disallow: /privatefile.html User-agent: Googlebot/2.1 Disallow: /nogoogle.html Sitemap: http://www.mysite.com/sitemap.xml
  7. Sitemap syntax
    1. <?xml version=”1.0” encoding=’UTF-8’?> <urlset xmlns=’http://www.sitemaps.org/schemas/sitemap/0.9’> <url> <loc>http://www.mysite.com/</loc> <lastmod>2012-05-25</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> </urlset>
5. indexed pages (indexed vs sitemap)
  1. Google query | site:www.esempio.com
  2. Good
    1. pagine sitemap = indexed pages
  3. Bad
    1. pagine sitemap < di pagine indicizzate
      1. check canonical and double contents
    2. pagine sitemap > di pagine indicizzate
      1. why some pages are not indexed?
      2. noindex?
      3. other
  4. Tools
    1. SEOmoz toolbar
    2. Seo site tools for Chrome
6. Link
  1. Back link (Inbound)
    1. Rank inbound link
    2. Anchor text good?
      1. different keyword for different landing
    3. Link building
      1. quality content for natural linking
      2. link exchange
      3. comments dofollow
      4. warning: link building
  2. Broken link
    1. temp
      1. use Redirect 302
    2. definitive
      1. use Redirect 301
    3. Tool: Xenu
  3. Tools
    1. Open Site explorer
      1. what to do
      2. Download a back link report to see if you're missing out on links pointing to orphaned, 302 or incorrect URLs on your site. If you find people linking incorrectly, add some 301 rules on your site to harness that link juice
    2. Xenu
      1. Broken links
7. Keywords
  1. Keyword list
    1. on site analysis
    2. AdWords keywords tools
      1. competotors
      2. cost
      3. competitors
      4. traffic
      5. estimated traffic
      6. cost
      7. competitors
      8. traffic
    3. Analytics
      1. Goal
      2. conversions
      3. filters
      4. Branded / not branded
      5. ITA/ENG (lingua)
      6. time on site
      7. visit deep
  2. Keyword ranking
    1. tool
      1. Rank Tracker
      2. Keep ranking history
      3. competitors ranking
      4. free monitor for google
  3. Google SERP Analysis
    1. opportunity
      1. new keywords
      2. competitors free
      3. bad used positions
    2. treath
      1. aggressive competitors
      2. what they do?
      3. natural ranking
      4. AdWords
      5. social?
Content
1. SEO copywriting
  1. Study SERP to find nice places
  2. study title
  3. study keywords
  4. Keyword density
    1. Good
      1. human friendly
      2. < 5/10%
  5. write with steps
    1. Intro
    2. content
    3. End
  6. images
    1. alt tag
  7. call to action
    1. form
    2. link
2. Rich Snippet
  1. Microdata/Microformats/RDFa
    1. Recipe
    2. Rating Stars
      1. WordPress
      2. GD STar Rating
    3. Authorship
      1. Multi-author
      2. Single Author
  2. Schema.org
  3. Testing tool
Social
1. Channels
  1. Google pages
    1. Authorship Link for bloggers
    2. Info: USA Keyword e description
  2. Facebook
    1. actions
      1. Content generation
      2. Call to action
      3. Commenti
      4. analysis and answer
      5. Landing page/Form
      6. flash
      7. static html
      8. imagemap
      9. cms
      10. Like button invitation
      11. Open Graph integration
      12. website
    2. Advertising
      1. Inside Facebook
      2. CTR > 0,03 (3%)
      3. Connessioni > 0,3 (30%)
      4. Landing customization
      5. Outside Facebook
      6. More expensive
  3. Twitter
    1. Facebook Connection
    2. Hashtag generation
  4. Linkedin
    1. fan page
    2. Group
    3. ADS?
  5. Pinterest?
2. On site
  1. Tools
    1. Facebook
      1. Like button
      2. to Fanpage*
      3. to Website
      4. Open Graph implementation
      5. comments
    2. Twitter
      1. Share button
      2. Follow
    3. Linkedin Button
      1. follow company
      2. follow profile
      3. share button
    4. Social Bookmarking
      1. Stumble Upon
      2. Reddit
      3. Digg
    5. Google +1
    6. Pinterest?