1. PLANNING PROCESS
   1. >Analyze situation
      1. Identify Issues>
         1. Set Goals/Objectives
            1. Analyze Policy & power >
   2. > Identify Targets & Influentials >
      1. Develop messages
         1. Build added strength
            1. Develop & Implement action Plan
2. ADVOCACY
3. COMMUNICATION
   1. Changes: Knowledge, attitudes & behaviors
      1. Targets: communities, policy makers, opinion leaders, NGO's etc.
         1. Successes: improved knowledge and or attitudes leading to new or different behavior
4. SOCIAL MOBILIZATION
   1. Changes: Participation, commitment, political will
   2. Targets: Communities, policy makers, and individuals
   3. SUCCESSES: increased issue exposure, more people involved, increased energy.