1. People
   1. Leadership
   2. Governance (eg Directors)
   3. Accounting
   4. Commerce
   5. Legal
   6. Sales & Marketing
   7. Customer service
   8. Warehouse
   9. Office admin
2. Placement
   1. Markets
   2. Geographic regions
   3. Distribution model
   4. Returns policy
   5. Logistics
   6. Level of service
   7. Web sales
3. Promotion
   1. Advertising
   2. PR
   3. Marketing plan
   4. Samples
   5. Exhibitions
   6. POS displays
4. Price
   1. List price
   2. Discounts
   3. Financing
   4. Leasing
   5. Allowances
5. Product
   1. Functionality
   2. Appearance
   3. Quality
   4. Packaging
   5. Brand
   6. Service
   7. Support
   8. Warranty
   9. Proen Design