1. 1 - Cover
   1. What Airbnb does (in one sentence).
   2. Book rooms with local, rather than hotels.
2. 2 - Market Gaps & Opportunities
   1. Identify market gaps and potential opportunities existed in current market.
   2. Price is an important concern for travelers booking online hotels, leaving someone disconnected from the city and its culture. No easy way exists to book a room with a local or become a host.
3. 3 - Solutions
   1. How Airbnb fill in the market gap and offer its solutions.
   2. A web platform where users can rent out their spaces to host travelers. To save money while traveling, make money while hosting, share culture and local connection to the city.
4. 4 - Market Validation
   1. Is there a market there?
   2. craigslist.com with 670,000 total users; couchsurfing.com 17,000 temporary housing listings in SF and NYC from 7/9-7.16.
5. 5 - Market Size
   1. Approximate the market size.
   2. Trips Booking 2 Billion; Budget & Online 560 Million; Trips W/AB&B 84 Million.
6. 6 - Product
   1. How the Airbnb platform works?
      1. flow chart
   2. Search by city & date - Review listings - Book
7. 14 - Marketing Strategy
   1. How Airbnb grows its market?
   2. Events: target events monthly; partnerships; craigslist: dual posting feature.
8. 13 - Competitor Analysis
9. 12 - Competitive Advantages
   1. Why Airbnb is special? Strengths and uniqueness.
   2. First to market; host incentive; ease of use; profiles; design and brand.
10. 11 - Team
    1. Introduction of key persons
11. 10 - Press
12. 9 - User Testimonials
13. 8 - Financing Goal
    1. How much money does Airbnb need? Detailed breakdown plan.
14. 7 - Business Model
    1. How Airbnb gains revenues?
    2. Airbnb takes a 10% commission on each transaction.
15. Proven to be an effective business model