1. Content Marketing
    1. Why is it important?
      1. Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.
      2. The 10 benefits of content marketing are...
        1. 1. Your audience will stick around longer.
        2. 2. You'll have better traction on social media.
        3. 3. Your audience will trust you.
        4. 4. You'll generate more and better leads.
        5. 5. Original content can improve conversions.
        6. 6. Your business will become more visible thanks to SEO.
        7. 7. Great content can position your company as an authority in your industry.
        8. 8. Quality content can build brand awareness.
        9. 9. You'll cultivate loyal brand fans.
        10. 10. You'll save money on your marketing strategy.
        11. Sourced from:
          1. 10 Benefits of Consistent, High-Quality Content Marketing - Blog.Hubspot.com Written by Rebecca Riserbato @BeccaRiserbato
    2. How Important is it?
      1. content creation is a top priority for 80% of marketers.
      2. on average, content marketing accounts for 26% of B2B marketing budgets.
      3. 4 Reasons Why Content Marketing Is Important
        1. 1. Content Marketing Helps Customers Bond with Your Brand
        2. 2. You Build Trust with Good Content
        3. 3. More and Better Customers Cost Less
        4. 4. Content Marketing Supports Other Types of Marketing
        5. sourced from:
          1. SemRush Blog by Ashley Segura
    3. Give them what they are looking for
      1. How-to articles
      2. Trends
      3. Listicles
      4. Guides
      5. Tip Sheets
      6. Hacks
      7. Infomercials
      8. Reviews
      9. Comparisons
      10. Videos
    4. "Fresh" Content is King
      1. Original "Quality" Content
      2. Your own expert content
        1. designed to educate and lead to an action
        2. Pillar content that supports your site
          1. Manually produced or paid "uniquely written" content
        3. Repurposed and cross linked for maximum effort of pillar content
      3. Consistency is the Key
      4. RSS Feeds to supplement content
      5. Video Embeds
        1. Trending Search Terms adds "Search Juice" inside your blogs
        2. Video Ranking also helps with Organic SEO
  2. SEO
    1. 2 Lessons for achieving Top Rankings in Google
      1. 1. If you want to stay at the top of Google, never rely on just 1 tactic
      2. 2. Make sure your SEO strategies rely on Google's SEO best practices
    2. The three key principles are: Trust, Authority and Relevance.
      1. 1. Trust - Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legit sites at the top.
        1. If your site has high-quality content and backlinks from reputable sources, your site is more likely to be considered a trustworthy source, and more likely to rank higher in the search results.
      2. 2. Authority - Authority is your site’s overall strength in your market.
        1. Be better than your competitors
        2. Social Authority and Quality Content
      3. 3. Relevance - Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings.
        1. You can use this to your advantage by bulking out the content of your site with relevant content.
        2. and use on-page SEO techniques and syndication to give Google a nudge to see that your site is relevant to your market.
        3. ie. Content Marketing
    3. Google’s Top10 ranking factors
      1. 1. Relevant keywords on the page
      2. 2. Keyword in internal links
      3. 3. User signals (click-through-rate, time-on-site, bounce-rate, scrolling)
      4. 4. "Mobile First" site structures
      5. 5. Page Load times
      6. 6. Domain SEO visibility (how strong the domain is in terms of links and authority)
      7. 7. Search volume of domain name
      8. 8. Total number of backlinks
      9. 9. Total number of referring domains (unique sites linking to your site)
      10. 10. Facebook / Twitter social media activity.
      11. Sourced from:
        1. From Moz Ranking Factors Survey https://moz.com/search-ranking-factors
  3. Automation Tools
    1. Automated Content Marketing
      1. RSSMasher.com
        1. Multiple Mash Sources
          1. Website RSS Feeds
          2. Enter your own
          3. Choose from a library of 400 full-content RSS Feeds
          4. YT Channels/Playlists
          5. Article Forge "Original Content" Maker
          6. YT Trend Searches
          7. Google Sheets
          8. External Content Spinning
          9. Feedly to GSheet Method
          10. Quotes maker
          11. Mash Manipulators
          12. Image Replacements
          13. image swaps
          14. add images to articles with no images
          15. 3 sources
          16. Google Images
          17. Pixabay
          18. Image Packs
          19. Money Hooks
          20. citations
          21. ads
          22. summarizing
          23. Keyword Filtering
          24. Anchor Texts
          25. spintax linking
          26. CSV anchor text links
          27. Advance tab
          28. Remove
          29. Replace
          30. Protect
          31. Article Template Scraping (For Pro/Agency Users)
        2. Scheduler
          1. Posting on your time schedules
          2. Social Syndications
          3. Webhooks
          4. BoosterPages
          5. MicroBlogging
        3. Audit Tools
          1. Collected Data
          2. Post Data
        4. API Club
          1. BannerBear - Smart Image Cropping
          2. Smart Emojis
          3. Auto-Tagging
          4. LinkIndexing
          5. Spin the Titles
          6. using SpinRewriter
        5. Integrations
          1. Zapier / Integromat
          2. Socials
      2. Content Tools We Use with RSSMasher
        1. ArticleForge 3.0
        2. WordAI 4.0
        3. SurferSEO
        4. Feedly
      3. Case Study Example:
        1. SportingExcitement.com
        2. RSSMasher.com
        3. BoosterPages.net
        4. AppleVideos.co.uk
        5. TrendingInTheNews.com
        6. SplashofNews.com
        7. OnlineExercisePrograms.com
      4. Demo TIme
    2. Automated Backlinking
      1. BoosterPages.net
        1. 6 Easy Input Methods
          1. Manual Input
          2. CSV uploads
          3. RSS Feeds
          4. API Access
          5. RSSMasher Schedule
          6. VidPenguin2 Integration
        2. Set-It and Forget-It SAAS app
        3. Visual Tier 1 linking
          1. Three (3) Tier 2 PBN links to your BoosterPages links over time
          2. Three (3) Tier 2 PBN links to your site over time
          3. Multi-User linking to endless scrolling BoosterPages
          4. Bonus anchor text linking options (Add-on feature coming this Fall)
        4. How it works
        5. BoosterPages.net 20% Off Annual Packages "AUTOMATION"
    3. Automated Video Pinging and Link Syndication
      1. VidPenguin2.com
        1. YT approved linking
        2. Video embedding
        3. Social Syndications
        4. BoosterPages
        5. Amazon HTML pages
        6. Posting Templates for speedy pinging
        7. How it works
    4. Professional Auto-Blogging Sites
      1. MasherSites.com
        1. Centralized Control Panel for ALL sites
        2. 10 minute site setup
        3. integrated directly with RSSMasher and VidPenguin2
    5. Minion Team Management
      1. MinionBuilders.com
        1. Profile Creator
        2. Demographic and Bio Maker
        3. Minion Database
        4. Team Accounts
  4. Syndication
    1. Backlinks checker tools
      1. Ahrefs Backlink Checker – Free to try, then $79 per month. http://www.ahrefs.com
      2. Majestic SEO Backlink Checker – Free to try, then $49 per month. https://majestic.com
      3. Open Site Exporer – Free to try, then $99 per month https://moz.com/researchtools/ose/
    2. Sources
      1. Backlinks
        1. What is the Best Backlink?
          1. What is the best link? A link from a government site or from a high trafficked blog? Is it better to get a link from a highly relevant site or from a site with a lot of social media activity?
          2. The dirty secret no-one wants to tell you about link building is there is no single best kind of link.
          3. Clarke, Adam. SEO 2022: Learn search engine optimization with smart internet marketing strategies Kindle Edition.
        2. What We Use
          1. BoosterPages.Net
          2. Anchor Text Links in our PBN and other Masher Sites
          3. GSheets
          4. Feedburner
      2. Link Indexers
        1. Google natural indexing - Patience required
        2. http://linkprocessor.com/ what we use
        3. Link Indexers vs. Pinging
          1. https://www.matthewwoodward.co.uk/seo/tools/backlink-indexers-test/
          2. Backlink Indexing Rankings
          3. In summary here is what you need to know-
          4. OneHourIndexing – The best service period.
          5. Indexification – Half as good, 4 times cheaper.
          6. Lindexed – Don’t waste your money.
          7. PingFarm – Don’t waste your time.
      3. Social Media
        1. Facebook
          1. Your Groups
          2. Your Pages
          3. Commenting in Groups
          4. Pages>Community
          5. NEW: Stories and Reels
        2. Twitter
          1. Tweets
          2. Automated in RSSMasher Scheduler
          3. Retweets
          4. https://vidpenguin.link/VTmU9
          5. Requires your own Developer API in RSSMasher
          6. Twitter Lists
        3. Blogger
          1. Automated in RSSMasher Scheduler
          2. Share Blogger links inside Google Properties
        4. Pinterest
          1. Your own pins
          2. Repinning - vary the sources
        5. Instagram
        6. LinkedIn
          1. Automated through Social Schedulers
          2. Commenting with link sources
        7. Tumblr
          1. Image
          2. Video
          3. Post
          4. Link
        8. LinkTree - Use for Multisite linking from Socials with 1 link profiles
      4. Automation Strategies
        1. RSSMasher
        2. QUUU
        3. Feedly
        4. Zapier / Integromat
          1. Posting Schedulers
          2. SocialBee
          3. Buffer
          4. Hootsuite
      5. Paid Links that Google allows
        1. Donate to charities & non-profits.
        2. Better Business Bureau.
      6. Google Properties
        1. Google Sites
        2. Google Slides
        3. Google Sheets
        4. Google Docs
        5. Google Calendars
        6. Feedburner
        7. Lucid Charts
      7. Paid Promoted Content
        1. QUUU
        2. FB Boosted Posts
        3. LinkedIn Sponsored Posts
      8. Online Collaboration Tools (publicly shared)
        1. Bublup - Rolls
        2. Evernote
        3. Slack
        4. Trello
      9. Video linking
        1. YouTube description links
        2. Thumbnail Image Linking
        3. Vimeo
        4. Twitch
        5. Wistia
      10. Blog Directories
        1. https://technorati.com/
        2. https://www.blogarama.com/
        3. https://botw.org/
        4. https://alltop.com/
      11. Business Directories
        1. https://www.manta.com/
        2. https://business.linkedin.com/marketing-solutions/linkedin-pages
        3. https://local-listings.data-axle.com/search
        4. https://business.yelp.com/
        5. https://www.brandtastic1.com/citations/
      12. Expert Outreach
        1. Quora Answers
        2. Guests Postings
        3. Forum Commenting
      13. Make Your Own Authority Links
        1. Buy domains with DA and existing page ranking posts
        2. Add your own "expert authority" posts to your sites and posts
        3. Publish other content to pad the direct linking to your own sites
        4. Where to find these authority sites
          1. Flippa.com
          2. Sedo.com
          3. GoDaddy Auctions
      14. Press Releases
        1. PR Newswire
        2. https://www.linkdaddy.shop/
        3. PRLog - Entry Level Newletters
      15. Email Marketing
      16. Newsletters
        1. RASA.io
        2. Mailchimp
        3. GMass
        4. Moosend
      17. Anchor Text Links
        1. RSSMasher Anchor Text Linking
        2. MoneyHooks
        3. Pretty Links (WP plugin)
      18. Broken LinkBuilding/Link Outreach
        1. Broken linkbuilding - $67 monthly http://www.brokenlinkbuilding.com
        2. Clarke, Adam. SEO 2022: Learn search engine optimization with smart internet marketing strategies (p. 74). Kindle Edition.
      19. Curated Content
        1. Pocket
        2. Flipboard
        3. Twitter Lists
        4. Scoop.it
        5. Quuu
        6. Curata
      20. Endorsed Articles
      21. Repurposed Content Blogs
        1. Medium
        2. Blogger
        3. HubPages
        4. Tumblr
      22. RSS Feed Aggregators
        1. Feedly
        2. Feedspot
        3. Inoreader
        4. FeedBurner
      23. Landing Page Makers - Subdomain Pages with cross linking
        1. LeadPages
        2. Unbounce
        3. MailChimp
        4. HubSpot
    3. Syndication Tools we use
      1. Zapier / Integromat
      2. Social Schedulers
        1. SocialBee
          1. https://vidpenguin.link/SocialBee
        2. Buffer
        3. HootSuite
      3. QUUU
        1. "Hand Curated" Social Posts with Automated Delivery
        2. Paid Promoted Posts / Feeds
      4. Crowd Source Sharing
        1. Syndbuddy - Joshua Zamora
          1. https://vidpenguin.link/Syndbuddy2
        2. Viper Tools - Michael Bowes
          1. https://rcl.ink/gsl
        3. Keep in Mind
          1. Gray Hat (TOS issue)
          2. Use it sparingly
    4. Digital Marketing Road Map
  5. Monetization
    1. Factors that effect
      1. type of content you create
      2. the amount of traffic your site receives
        1. frequency of posting
        2. syndication efforts
        3. clickability of your inbound links
        4. quality of the referring source
      3. how well your target audience responds to your call-to-actions
    2. Strategies
      1. Your Services & Products
      2. Branding
      3. Lead Gen
        1. This is the "Evergreen Money Making Approach"
        2. Lead Magnet Offers
          1. Clickbait
          2. Low-ticket sales funnels
          3. Whitepapers
          4. Infographics
          5. Lead Gen Software
          6. Entertaining Engagement Offers
        3. Newsletter Offers
        4. Email Captures
        5. Autoresponder Campaigns
          1. Affiliate Offers
          2. Your own products
          3. Client leads
      4. Retargeting Ad Platforms
        1. AdSense
        2. Amazon
        3. Ezoic
        4. "Big Box" brands
      5. Native Ad Networks
        1. Outbrain
        2. Taboola
        3. MGID
        4. AdDisplayNetwork (coming soon)
      6. AdDisplayNetwork.com
        1. Easy Button (coming soon)
        2. You focus on building content sites, syndication, and traffic
        3. We monetize your sites and send you checks