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Loss of Reputation
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Customer is unforgiving
- Social Media reviews are the new normal
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Check for reviews on:
- Twitter
- LinkedIn
- Facebook
- App Store
- Play Store
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Once you lose reputation
- Customers looses trust in any future app too
- You indirectly helping your competitor to replace you.
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Unpleasant Surprises
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After Release
- Production Bugs
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Due to:
- Unreliable Assessment
- Shallow Testing
- Ignorance of Customer Personas
- Poor understanding of product
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Loss of Revenue
- Cost of Fixing a bug in Production is HIGH
- Severity of Bug in Production inversely proportional to customer retaining subscription or service in next cycle
- After a point, You have to eventually kill the product or replace it with a new one.
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Ex:
- Killed by Google
- Killed by Microsoft
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Slow or No Feedback Loop
- My role as a tester is to make shallow testing deeper and deep testing cheaper.
- Michael Bolton
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Lawsuits
- Reference: Software Bug Stories by Ajay & Saranya
- Compliances have to be met
- Analysis of Customer Personas is important
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Examples
- Accessibility Issues
- Security Loopholes
- User Privacy Concerns
- Data Loss