1. Product or Service Development Plan
   1. Describe the product you're selling or service you're offering.
   2. Product overview with pictures or diagrams to help understand, customer benefits, suppliers, costs and revenues, pricing.
2. Marketing and Sales Plan
   1. Create a marketing strategy and explain how you attract and retain customers and how sales happen.
   2. Customer's buying behavior, personas, marketing and sales plans (direct/indirect; onsite/digital).
3. Financial Plan or Funding Request
   1. Convince that the business will be a financial success with reasonable predictions, and outline funding requirements.
   2. Projected profit and loss statement, cash flow tables, break-even analysis, balance sheets, funding plans.
4. Appendix
   1. Provide supporting documents and other materials.
   2. letters of reference, product pictures, licenses, permits, legal documents.
5. Business Organization and Management
   1. Tell how your business will be structured and who will operate it.
   2. Organization type, organizational chart, CVs of the key team members.
6. Market Analysis
   1. Good understanding of your target market.
   2. Market trends, competitor analysis, target customer's needs (where and who they are).
7. Company Description
   1. Give detailed information about your company.
   2. What problems can the business solve, and be specific and list consumers/organizations you plan to serve, business strengths.
8. Executive Summary
   1. Briefly explain what your company does and why it will be successful.
   2. Mission statement, brief product/service information, leadership composition, any highlight points.