1. Internal and external analysis
   1. Macro analysis
   2. Meso-anlysis
   3. Micro-analysis
2. Mission
3. Vision
4. SWOT
   1. Strenghts
   2. Weaknesses
   3. Opportunites
   4. Threats
5. BCG Matrix
   1. Star
   2. Cash Cow
   3. Question mark
   4. Dog
6. 5 Forces Model
   1. Entry of competitors
   2. Threat of substitutes
   3. Bargaining power of buyers
   4. Bargaining power of sellers
   5. Rivalry amongst the existing players
7. Strategic Gap
8. Planning and Implementation
   1. Execution
   2. Evaluation
   3. Organizational objectives
   4. Derived departmental objectives
   5. Derived functional objectives
   6. Personal goals
   7. My actions