1. Information Processing
2. Messages (Factual,Social,those in Memory)
3. Analysis of Media Messages
4. Personal locus
   1. Conscious
      1. Goals and Drive
   2. Unconscious
      1. Higher Media Control
5. Knowledge Structures
6. Skills
   1. Analysis
   2. Evaluation
   3. Grouping
      1. Interpreting their Meaning
   4. Induction
   5. Deduction
   6. Synthesis
   7. Abstraction