- Data Hygiene
- Lead Scoring
- Opp Pripeline
Program
- Customer
Success Prog
- Lead Status
Program
-
Score > MQL
Threshold
-
Lead Nurture
- Content: Product VP
- Outcome: Product Selection
- Goal: Behavior indicates ready for sales
-
Set Stage = MQL
-
Create Lead in
Salesfroce
-
Lead/Contact
Assignment
- Sales Outreach
& Follow Up
- Set Stage = Lead
- Lead Scoring
Program
-
Score > 30%
MQL Threshold
-
Subscriber Nurture
- Content: Brand + Edu Solutions
- Outcome: Product Interest
- Goal: Behavior indicates interest in a product