1. Gender
   1. Male
   2. Female
2. Colour
   1. Bright
   2. Dark
   3. Light
   4. Dull
3. Ages
   1. 3+
   2. 6+
   3. 10+
   4. 15+
4. Cost
   1. £0 - £5
   2. £5 - £10
   3. £10 - £15
5. Location
   1. High Street
   2. City Centre
   3. Online
   4. Catalogue
6. Materials
   1. Wood
   2. Cardboard
   3. Plastic
   4. Metal
7. Logo
   1. Colourful
   2. Unique
   3. Stylish
   4. Contemporary
8. Type of Game
   1. Board Game
   2. Chess game
   3. Race Game
   4. Strategy Game
   5. Card Game
9. Name
   1. Easy to remember
   2. Catchy
   3. Short
   4. Funny