1. Success
   1. Desirability
      1. Is the product addressing to a real customer needs?
   2. Feasibility
      1. Can we develop a solution that is technically feasible and better than competitors?
   3. Viability
      1. Is there a viable business model around the product?
2. How to
   1. Dev Team answer to six fundamental questions:
      1. by exploring an even deeper set of supporting questions
   2. is answer No
      1. find way to change it
3. Real
   1. Is the market real?
      1. satisfied
         1. The proposed product will clearly meet a need or solve a problem better than available alternatives
            1. Is there a need or desire for the product?
         2. Customers are able to buy it
            1. Can the customer buy it?
         3. The potential market is big enough to be worth pursuing
            1. Is the size of the potential market adequate?
         4. Customers are willing to buy the product
            1. Will the customer buy the product?
   2. Is the product real?
      1. Is there a clear concept?
      2. Can the product be made?
      3. Will the final product satisfy the market?
   3. whether a product can be made to satisfy that market
      1. The ability to crystallize the market concept is far more important than how well a company fields a fundamentally new product or technology
4. Win
   1. Can the product be competitive?
      1. Does it have a competitive advantage?
         1. Can the advantage be sustained?
      2. combination of benefits
         1. better features
         2. lower life-cycle cost
         3. reduced risk
      3. How will competitors respond?
      4. A common error companies make is to assume that competitors will stand still while the new entrant fine-tunes its product prior to launch
   2. Can our company be competitive?
      1. Do we have superior resources?
      2. Do we have appropriate management?
      3. Can we understand and respond to the market?
5. Worth
   1. Will the product be profitable at an acceptable risk?
      1. Are forecasted returns greater than costs?
      2. Are the risks acceptable?
   2. Does launching the product make strategic sense?
      1. Does the product fit our overall growth strategy?
      2. Will top management support it?
6. Sources
   1. https://medium.com/ux-qatar/mits-approach-to-design-thinking-e301fcf2a82a
   2. https://hbr.org/2007/12/is-it-real-can-we-win-is-it-worth-doing-managing-risk-and-reward-in-an-innovation-portfolio
   3. https://mgrush.com/blog/real-win-worth/