1. Objectives
   1. Repeat Business
   2. Increase Spending
   3. Get New Business
   4. Customer Response
2. Customers
   1. Current
   2. New Aquisitions
   3. Price
   4. Novelty
   5. Social Persuasion - Referrals
3. Marketing - Exterior
   1. Signage
   2. Billboards
   3. Car Wraps - Magnetic Signs
   4. Delivery Vehicle Ads
   5. Events - PA Systems Annoucements
   6. Bus Shelter
   7. Window Signage
4. Marketing - Internal
   1. Menu
   2. Reception - In/Out
   3. Receipt Invitations
   4. Bathroom Signs
   5. Wait Staff
      1. Buttons
      2. Invitations
   6. Direct Mail
   7. Radio, TV
   8. Event Marketing
      1. School Events
      2. Team Sponsorships
   9. Print Advertising
   10. Directories
5. Restaurant Types
   1. Casual
   2. Fine Dining
   3. Specialty Foods
   4. Clubs, Bars
   5. Cafes
   6. Quick Serve
6. Promotions
   1. Product Giveaways
      1. Coupons - Discounts
   2. Contests
   3. Poll & Surveys
   4. VIP Promotion
   5. Special Occassions
   6. Sponsorships
7. Mobile
   1. Text Messages
   2. Mobile Website
   3. Mobile APP
8. Internet
   1. See Traffic Map