1. System/configuration of representations (P5)
   1. Page landscapes
   2. Copy models
   3. Discursive styles
   4. Appeals
2. System/configuration of actors (P3, P4)
   1. Advertising agents/professionals
   2. Advertised goods/services
      1. Business sectors
         1. Types of products/services
            1. Brands
   3. Advertisers/Manufacturing companies
   4. Consumers/Markets
3. System/configuration of mediums (P1, P2, P3, P6)
   1. Outdoor/3D advertising
   2. Indoor/2D/printed advertising