1. BU5551 - Course Outline[1].pdf
  2. Research Methods
    1. Lectures
      1. Lecture 1
        1. Lecture 1 - BU5551.ppt
        2. BU5551 - Video Analysis PresentationL1.ppt
      2. Lecture 2
        1. Lecture 2 - BU5551_Focus Groups(2).pptx
      3. Lecture 3
    2. Tutorials
      1. Tutorial 1
        1. Reading
          1. HardSell.pdf
          2. RetailPaper.pdf
          3. tutorial1prompt.pdf
        2. Task
          1. Tutorial 1 - Task.doc
      2. Tutorial 2
      3. Tutorial 3
    3. Assignment
      1. 15% Course Mark
        1. BU5551 Assignment 1.ppt
    4. Textbooks
      1. Research Methods
        1. ResearchMethodsch1.pdf
        2. ResearchMethodsch7.pdf
        3. ResearchMethodsch8.pdf
        4. ResearchMethodsch9.pdf
        5. ResearchMethodsch10.pdf
      2. Kent
  3. Ethics
    1. Lectures
    2. Tutorials
    3. Assignment