- BU5551 - Course Outline[1].pdf
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Research Methods
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Lectures
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Lecture 1
- Lecture 1 - BU5551.ppt
- BU5551 - Video Analysis PresentationL1.ppt
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Lecture 2
- Lecture 2 - BU5551_Focus Groups(2).pptx
- Lecture 3
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Tutorials
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Tutorial 1
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Reading
- HardSell.pdf
- RetailPaper.pdf
- tutorial1prompt.pdf
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Task
- Tutorial 1 - Task.doc
- Tutorial 2
- Tutorial 3
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Assignment
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15% Course Mark
- BU5551 Assignment 1.ppt
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Textbooks
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Research Methods
- ResearchMethodsch1.pdf
- ResearchMethodsch7.pdf
- ResearchMethodsch8.pdf
- ResearchMethodsch9.pdf
- ResearchMethodsch10.pdf
- Kent
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Ethics
- Lectures
- Tutorials
- Assignment