1. Terms
   1. YouTube SEO
      1. The process of increasing visibility and rankings in YouTube search.
   2. Video SEO
      1. The process of increasing visibility and rankings in search engines like Google.
   3. Goals
      1. Long watch times
      2. High audience retention
      3. Boast-worthy session watch times
      4. Title/Thumbnail Clickable in searches
      5. Multiple watches by same person
      6. Positive Viewer engagements
         1. Sharing
         2. Liking
         3. Commenting
         4. Embedding
2. Where do you get the most Ranking Power?
   1. Channel Power
      1. Mature Channels
      2. Subscribers
      3. Frequent postings
      4. Regular viewers watching videos or visiting channel
      5. Viewer engagements (ie. sharing or subscribing)
      6. Settings are all filled in
   2. Playlist Power
   3. Uploading Power
   4. Syndication Power
3. Uploading to YouTube
   1. Upload Methods
      1. Upload Videos
      2. Live Stream
      3. NEW: Posting in the Community
   2. Editing the Upload Pages
      1. Details Page
         1. Description
            1. Need a few paragraphs that summarize your content
            2. Include your CTA link
            3. #Hashtags (no more than 3) Don't go overboard. Too many could violate YT TOS
         2. Make a custom thumbnail that is "Click-Worthy"
         3. Choose the Best Playlist and One additional list like "Top Videos on this Channel"
         4. Audience checkbox
            1. Make it for Adults - less YT oversight
            2. No, it's not made for kids
         5. Add Tags
            1. I use TubeBuddy to suggest popular, related tags
            2. be sure to include your name and product along with main keywords and CTA words
         6. Language and captions certification
            1. Make sure this is correct
         7. Recording date and location
            1. Always fill this out with current date and your location
         8. License
            1. I also use the Standard YT License
            2. I always check this
            3. Allow Embedding
            4. Publish to Subscriptions
         9. Shorts Sampling
            1. Turn this on
         10. Category
             1. I use Education in my training videos. I've noticed that I get a wider range of distributions
         11. Comments and Ratings
             1. Hold potentially inappropriate comments for review
             2. plus I check Increase strictness
         12. Sort by Top
         13. Check "Show how many viewers like this video"
      2. Video Elements
         1. Add Subtitles
            1. SRT file form HappyScribe or other transcription tool
            2. Multiple languages helps
         2. Add an EndScreen
            1. Use a tool like
            2. ViddyOze
            3. Placeit.net
            4. Upload unlisted
            5. Insert this video into end screen along with the subscribe button
         3. Add Cards
            1. Add your Channel
            2. teaser: Get more expert tips
            3. Add a related Video or Playlist
            4. Add a link
            5. be careful with this one
            6. no cross promotion to other sites
            7. great way to send to posts or home page that is already linked to your channel
      3. Copyright Checks
         1. May need to replace background music
      4. Visibility
         1. Public or Unlisted
            1. Public if you have subscribers and want to start ranking immediately
            2. Unlisted, if you want to get some social watches before your start the Syndication process
            3. Often this gives you stronger rankings, however it does take time
      5. Publish
         1. grab the link for immediate syndication
4. Syndication tips after uploading video
   1. VidPenguin2
   2. Post link in Social Groups
      1. Facebook
      2. LinkedIn
      3. Instagram
      4. Make a post in the NEW Community section on YouTube
   3. Content Posting Scheduler
      1. SocialBee
      2. Buffer
   4. How to get more Viewers?