1. DIRECTION / NAVIGATION
   1. Involvement
      1. MTA - Design Department
      2. NYC Department of City Planning
      3. Technology Company (Google)
   2. Possibility
      1. Putting signs such as poles and stickers to direct pedestrians to stations (on streets and corners)
2. TICKET SELLER / COLLECTOR
   1. Involvement
      1. MTA - Engineering Crew
      2. Cellphone Manufacturer
      3. Kiosk Manufacturer
   2. Possibility
      1. Interactive maps that tell you directions before you pay. Improving booths to be more approachable, and making machines easier to use.
3. BOARDING
   1. Involvement
      1. MTA - Marketing Department
      2. MTA - Maintenance Crew
      3. Marketing Agency
   2. Possibility
      1. Signage that dictates direction at staircase, placement of timetables/interactive maps near entrances, and arrows to point where doors open.
4. RIDING
   1. Involvement
      1. MTA - Maintenance Crew
      2. MTA - Marketing Department
      3. MTA - Train Operator / Broadcaster
      4. MTA - Design Department
   2. Possibility
      1. More poles to hold onto at end of trains, wifi on trains, and clearer broadcast system (vocal and visual).
5. OFF BOARDING
   1. Involvement
      1. MTA - Design Department
   2. Possibility
      1. Signage that dictates direction/exit at staircase
6. EXITING
   1. Involvement
      1. MTA - Design Department
      2. Marketing Agency
   2. Possibility
      1. Combine with local attractions/infrastructure to give direction, “nearest exit to”, signs for directions for which streets, signs when you get off train instead of near exits