1. Networking skills
   1. With whom
      1. Individuals
      2. Business relations
      3. Social groups
   2. Why to network
      1. Easy access to resources
      2. Gain trust easily
      3. Support of others in succeeding
   3. Inability to network
      1. Do not trust easily
      2. Lack of confidence in abilities
      3. No clarity on objectives
   4. How to network
      1. Show confidence
      2. Capture opportunities
2. Entrepreneurial Orientation
   1. Meaning
      1. Competitive Aggressiveness
         1. Action oriented
         2. Awareness
         3. Proactiveness
      2. Risk taking abilities
         1. in the employees
         2. in the organisation
      3. Independent thoughts and action
      4. Innovative thoughts and solutions
         1. Innovation
         2. Creative solutions
         3. Likes to experiment
         4. Not afraid of failure
   2. Driven by
      1. Individual
         1. Personal traits
      2. Organisation
         1. Past history and resources
      3. Type of industry
         1. Some are more innovative than others
      4. Resources
   3. Impacts
      1. Focus of future actions and resource allocation
      2. Ability to compete
3. Tough decisions
   1. Managing finances
      1. Profitability analysis
      2. Analysing future cash flows and growth
      3. Funding the growth
         1. Debt sources
         2. Equity sources
   2. Decisions on strategy
      1. Current resources and desired performance
      2. Internal management agreements
      3. When to exit
   3. Risk Management
      1. Working with the risk
      2. Planning for risk
4. Strategy & planning
   1. Entry and Exit strategy
      1. Business formation
         1. Sole trader
         2. Partnership
         3. Public listed company
         4. Channel partners
         5. Franchise management
   2. Growth Strategy
      1. Marketing
         1. Information as a source of marketing intelligence
         2. Marketing though 4 Is
            1. Intuitive
            2. Informal
            3. Identification
            4. Interactive
         3. Strategy
            1. Product, place, price, promotion
            2. Segmentation
            3. Sales matrix
         4. Positioning
            1. Which problem
            2. How to solve
         5. Marketing plan
            1. Internal factors
            2. External environment
            3. Opportunities and threats
            4. Resources
      2. Competitive Strategy
         1. Beat competition through marketing
   3. Why companies fail
      1. Lack of finances or poor financial management
      2. Unable to provide relevant solutions to customers
      3. Unable to compete effectively
      4. Inability to sustain
5. Definition
   1. Traits
      1. Innovative
      2. Opportunistic
      3. Risk taker
      4. People managment
      5. Expertise in the chosen field
      6. Confidence in the abilities
   2. Types
      1. Beginners
      2. Experienced
      3. Entrepreneur managers
   3. Scope of business
      1. High growth aspirations
      2. Boutique firm
   4. Scale achievement
      1. Grow it
      2. Acquire it
6. becoming an entrepreneur
   1. Reasons
      1. Higher profits
      2. Innovative ideas
      3. Personality traits
         1. Like the challenges
         2. Have survival instincts
         3. Desire to achieve more in life
         4. Right mix of skills and attitude
         5. Genetic factors
      4. Supportive environment
         1. Policies in favour of entrepreneurs
         2. growing industry
         3. Barriers for others to enter
            1. Extra profits
         4. At the right place at right time
         5. Financial resources
   2. What is the right mix
      1. Resource availability
      2. Other responsibilities
      3. Education
      4. Age of the entrepreneur
      5. Role of gender in success
7. What and How
   1. Creative solutions
      1. Basic requirement for an entrepreneur
         1. Source of innovative ideas
         2. Ability to work better than others
         3. Present in all (Situated)
         4. Different treatment to the problems
      2. Can be
         1. Creation
         2. Modification
         3. Synthesisation
      3. Process of creativity
         1. Preparation
         2. Innovation
         3. Divergence
         4. Incubation
         5. Convergence
         6. Psychological process
            1. Predisposed
            2. Sensing
            3. Intution
            4. Thinking
            5. Feeling
      4. Impacted by
         1. Individual
         2. Resources
         3. Environment
   2. Opportunity recognition
      1. Discover
      2. Evaluate
         1. Research
         2. Development
         3. Plan
      3. Act
         1. Investments
         2. Resource allocation
         3. Organisational readiness
         4. Cause and effect