1. Template
   1. Transform (Self-Actualization)
   2. Succeed (Love, Belonging & Esteem)
   3. Survive (Physiological & Safety)
2. Employees
   1. Meaning (Calling)
      1. Inspiration
   2. Recognition (Career)
      1. Loyalty
   3. Money (Job)
      1. Base motivation
3. Customers
   1. Meets unrecognized needs
      1. Evangelism
   2. Meets desires
      1. Commitment
   3. Meets expectations
      1. Satisfaction
4. Investors
   1. Legacy
      1. Pride of ownership
   2. Rlationship alignment
      1. Confidence
   3. Transactions alignment
      1. Trust
5. Service-Profit Chain (Karmic Capitalism)
   1. Creating a unique corporate culture
   2. Building an enthusiastic staff
   3. Designing strong customer loyalty
   4. Maintaining a profitable and sustainable business
6. Maslow's Hierarchy of Needs
   1. Barret's
      1. Service
         1. Leading a life of selfless service
      2. Making a difference
         1. About making a positive difference in the world
      3. Internal cohesion
         1. Aping finding personal meaning in existence
   2. Self-Actualization
   3. Esteem
   4. Love, belonging
   5. Safety
   6. Physiological
7. Service-Profit Chain