1. Loosing Market Share
   1. vehicle quality
   2. overhead costs
      1. supply chain design
   3. foreign automakers
   4. vehicle design
   5. sell luxury lines
   6. new vehicles
      1. green / sustainable
      2. affordable
   7. technology
      1. innovation
   8. declining sales
      1. low profit margin
2. Number cars sold
   1. price
   2. too many incentives
   3. heavy trucks & SUVS
      1. increased fuel prices
3. Company Structure
   1. health care costs
      1. retirees
   2. luxury auto line
      1. take away from main line
      2. Aston Martin, Volvo,
      3. Jag, Landrover
   3. executive salaries
   4. pension costs
   5. plants global wide
      1. no global vehicles
   6. union contract
4. Economy
   1. bank financing freezes
      1. public can't get financing
   2. recession
      1. people aren't spending $
   3. company financing
      1. federal assistance (?)
      2. line of credit
      3. subsidiaries
   4. Ford Motor Credit
      1. cost of default loans
   5. declining sales
      1. low profit margins