-
Loosing Market Share
- vehicle quality
-
overhead costs
- supply chain design
- foreign automakers
- vehicle design
- sell luxury lines
-
new vehicles
- green / sustainable
- affordable
-
technology
- innovation
-
declining sales
- low profit margin
-
Number cars sold
- price
- too many incentives
-
heavy trucks & SUVS
- increased fuel prices
-
Company Structure
-
health care costs
- retirees
-
luxury auto line
- take away from main line
- Aston Martin, Volvo,
- Jag, Landrover
- executive salaries
- pension costs
-
plants global wide
- no global vehicles
- union contract
-
Economy
-
bank financing freezes
- public can't get financing
-
recession
- people aren't spending $
-
company financing
- federal assistance (?)
- line of credit
- subsidiaries
-
Ford Motor Credit
- cost of default loans
-
declining sales
- low profit margins