1. Economics
   1. Total Cost of Ownership (TCO)
   2. Resale & Deprectiation
   3. Subsidies & Incentives
2. Performance
   1. Efficiency
   2. Range & Range Anxiety
   3. Power & Torque
   4. Acceleration
   5. Top Speed
   6. Towing & Payload
   7. Charging Speeds
   8. Fast Charging
   9. Cold Weather & Range
3. Safety
   1. Safety Ratings
   2. Traction Control
   3. Crumple Zone
   4. Center-of-Gravity (CoG) & Structural Rigidity
   5. Battery Fires
   6. Misleading Safety Claims
4. Maintenance
   1. Simpler Operation with Fewer Parts & Fluids
   2. Battery Life & Degradation
   3. Brake Longevity
   4. Ease of Repair & Right-to-Repair
5. Environment
   1. Air Pollution
   2. Greenhouse Gas (GHG) Emissions
   3. Carbon Capture
   4. Life-Cycle Emissions
   5. Dirty Electricity Sources
   6. Clean & Stable Grid
   7. Battery Materials
   8. Cobalt, Human Rights & the Environment
   9. Battery Recycling & Disposal
6. Cool Capabilities
   1. Regenerative Braking
   2. Aerodynamics
   3. Noise
   4. Storage Galore
   5. Electricity On the Road
   6. Always Improving
7. Future Potential
   1. Grid Stabilization
   2. Supplementary Solar
   3. Car-to-Car Charging
   4. Road Charging
   5. Cars Re-Imagined
8. In Conclusion
   1. Cheaper
   2. Faster
   3. Safer
   4. Lower Maintenance
   5. Cleaner
   6. Cooler
   7. Getting Better!