1. 1. Value Proposition
   1. Price
   2. Convenience
2. 2. Target market
   1. Mass Market
3. 3. Market size
   1. Billion
4. 4. Metrics/ Revenue Strategy
   1. Retail sales
   2. Ebook and contents
   3. Commission on reseller sales
   4. Prime monthly subscriptions
5. 5. Competitive landscape
   1. Wall Mart
   2. Lazada
   3. Rakuten
6. 6. Our Differentiator
   1. Diverse contents and categories
   2. Convinience, beter prices and online payment
7. 7. Market Window
   1. Technology is changing
   2. Cost of renting store is high
   3. Online consumers are increasing
8. 8. Go-to-market strategy
   1. Amazon.com
   2. Mobile apps
   3. Kindle
   4. Other Retailers
9. 9. Solution requirements
   1. Merchandising
   2. Design and Production
10. 10. Go or no-go