1. Business ID
   1. Business Name
   2. Business Address
   3. Business Phone
   4. Business Fax
   5. Business Cellphone
   6. Business Email
2. Executive Summary
   1. Overview
   2. Products and Services
   3. Market Analysis
   4. Marketing Strategy
   5. Key Objectives
   6. Financial Overview
   7. Management Profile
      1. person1
         1. Name
         2. Contact Details
         3. Summary
3. Key Objectives
   1. Short Term
   2. Long Term
4. Market Analysis
   1. Industry Background
   2. Typical Customer Profile
   3. Seasonality/Trends
   4. Market Research Results
5. Products/Services
6. Competition
   1. Competitors
      1. competitor1
         1. name
         2. location
         3. strengths
         4. weaknesses
   2. Our Competitive Advantage
7. Marketing Strategy
   1. Promotion
      1. website plan
         1. impact
         2. e-commerce
      2. advertising
      3. publicity
   2. Actions
      1. action1
         1. Month
         2. Method
         3. Expected Outcome
         4. Cost
         5. Person Responsible
         6. Done?
8. Product/Service production
9. SWOT analysis
   1. Strengths
   2. Weaknesses
      1. Solutions
   3. Opportunities
   4. Threats
      1. Solutions
10. Business Structure
    1. Type Of Legal Entity
    2. Physical Premises
       1. Facility Required
       2. Location
       3. Distribution Methods
       4. Compliance Requirements
       5. Customer Service Policies
       6. Hours Of Operation
       7. Staff
          1. person1
             1. Name
             2. Job Description
11. Management/Ownership
    1. key managers
       1. person1
          1. Contact Details
          2. Skills Possessed
          3. Additional Skills Needed
          4. Personal Goals
             1. Short Term
             2. Long Term
12. Finance
    1. Establishment Costs
       1. item1
          1. Description
          2. Cost To Buy
          3. Value Of Existing
    2. First Year's Projections
       1. Profit And Loss
       2. Cash Flow
       3. Balance Sheet
    3. Sources Of Finance
    4. Break-Even Analysis
    5. Returns On Investment
    6. Personal Budget
       1. Funds Required
          1. personal living cost
          2. drawing from business
       2. Projected Profit/Shortfall
13. Action Plan
14. Contingencies
    1. rainy weather during outdoor events
       1. have marquis on standby
       2. hotel meeting room
15. Key Contacts/Suppliers
    1. contact1
       1. Name
       2. Phone
       3. Address
       4. Email
       5. Services Offered