1. Ethical
   1. Dealing with externalities
      1. Designing to close all loops
      2. Designed for equal opportunity
   2. Enabling diverse voices
   3. Good
   4. Robust
      1. No asymmetric advantages that can be weaponised by any party. Therefore the goal is Increased coherence
2. High impact
   1. Aims
      1. Improve emotions and happiness
      2. Improve shared sensemaking
      3. Sharing economy
      4. Circular economy
   2. Key systems and stakeholders
      1. Economics
      2. Law
      3. Society
      4. Culture
      5. Religion
      6. Production
      7. Consumption
   3. Measurable
   4. Collaborative
      1. Idea meritocracy
3. Implementable
   1. Fit with human psychology
      1. Motivating and attractive
      2. Easy to use
      3. Regular prompts that shape new behaviour
      4. Trustworthy
   2. Exposed to luck
      1. Timing
      2. The right exposure
   3. Scalable
      1. Innovation adoption lifecycle
      2. Continuing improvement & innovation
   4. Viable
      1. Timing
      2. Competitive advantage
      3. Able to exist sustainably
   5. Viral
      1. Valuable
      2. Emotional
   6. Attracts support
      1. Capital
      2. Human capital
      3. Believers
      4. Advice
      5. Validation
   7. A little bit of magic
      1. Creativity
      2. Ingenuity