1. Speed of communication, siimplicity, clarity are most important
2. Effective written communication
   1. Language
      1. English most common language in the world
      2. 60-85% email messages sent worldwide are in english
      3. English is not the first language for many
      4. therefore messages need to be clear,concise to prevent misunderstanding
   2. Written
      1. When people do not meet face to face, writing is a good way to communicate
      2. Writing something down serves a important record of things discusssed
      3. Writing well creates a good impression of you/organisation
      4. Logical and clear writing reflects clear thinking
      5. It creates correct understanding between people which prevents time wasting
      6. It can be carefully planned and worded to ensure maximum impact
3. Barriers
   1. Unfamiliar language
   2. Unclear and complicated words
   3. Atttidude of writer and reader [psychological barriers]
   4. Intercultural
   5. The receiver not been able to read
4. Indirect
   1. Targeting a large impersonal audience via mass media
   2. No direct feedback is expected
   3. Eg; Advertisments/press release/reports/articles
5. General Principles
   1. Consider your audience
   2. Know who will be affected by your communication
   3. Is it for internal/External reading
   4. How many people will have to read the document
   5. Know the context-background to the communication
   6. Consider your register/style of writing
   7. Eg; formal/informal - be able to switch between styles-situational switching
   8. Choose the appropriate type eg letter or email
   9. You need to plan and prepare
   10. Subtopic 10
6. Direct written
   1. Personal one on link between writer and reader
   2. Expectation of direct feedback
   3. Eg; letters, faxes, memos, reports
7. Reading
   1. Be able to decode a written message
   2. Good reading ability leads to good writing ability
   3. Ways of reading
      1. Scanning
         1. Rapid reading, looking for specific words/facts without being interested in meaning
         2. Eg: Looking for a specific car-scan classifieds until you find the make
      2. Skimming
         1. Also rapid but the reader wants to get a general idea of what the writer has written
         2. Eg: Want to know what a report is in general-you skim the title/first paragraph/headings
      3. Comprehensive reading
         1. Careful reading to understand the meaning/importance of the communication
         2. Eg: You need to study for a exam
8. Defination of written communication
   1. Recording/creating of information via written language
   2. Inscription of characters on a medium to form words/text
   3. Human activity that involves transfer of meaning from writer to reader
   4. Written communications involves
      1. Sender - writer
      2. Sends a written message
      3. Via a written channel eg letter
      4. To receiver/audience-the reader
      5. Who reads and gives feedback
9. Main Topic 8