1. Decision making process
   1. market focus
   2. Late catch up
   3. Complicated
      1. Ideas died before reaching conclusion
   4. Misleading
   5. Sharing of thoughts
2. Road mapping
   1. Planning and reviewing
   2. Long term planning
   3. Time frame
   4. Future goals
3. Research and Development
   1. Budget cut
   2. Revenue and Losing market Share
4. Customer Satisfaction
   1. Lack of interest
   2. Customer Research
   3. Underestimated customers