1. Research Phase
   1. Best Practice
      1. Framework for best practice evaluation/template
         1. Literature research best practices
   2. Siemens Research
      1. TechnoWeb 2.0
         1. TechnoWeb 2.0 trial
            1. General Web 2.0 Tools-analysis
            2. Analysis of TechnoWeb 2.0 Features
         2. Quantitative and qualitative data on pilot phase of TechnoWeb 2.0
      2. Research on NPD of Siemens
   3. Other Platforms
      1. IBM JAM
      2. HYPE
      3. HYVE
      4. QUIRKY
      5. Analysis
   4. Literature Research
      1. Fuzzy Front End
         1. Culture change initiatives
            1. New Product Development
   5. Team
      1. Create working Guidelines
         1. Assign WBS to people
            1. Create work flow structure
   6. Mile Stone 1 - Creation of 5 folders with reviews within them
2. Analyse Phase
   1. Internal Processes
      1. Interviews and meetings
         1. Interview preparation
            1. Interviews with TechnoWeb 2.0 users
            2. Interviews with the open innovation department
            3. Project briefing with Mr. De Pasquale
            4. Interviews with R&D
            5. Interview with HR
            6. Emperical research( surveys, ratings)
            7. Transcribe interviews
            8. transcribe interviews
      2. Analysis of TechnoWeb 2.0 failures and successes
         1. Analysis of NPD from a few departments
   2. Company Culture
      1. Implicit results from user- interviews
         1. Learn about organizational structure of Siemens
            1. Create company culture profile
   3. Team
      1. Split up work for Evaluation Phase
   4. Mile Stone 2 - Fuzzy Stage Gate - Optimal information of Internal Processes and a solid ' company culture profile'
3. Evaluation Phase
   1. Start research on 'Strategy Development'
      1. Conduct further research on specific areas
      2. Evaluate findings from "Analyse Phase"
   2. Mile Stone 3 - Phase 2 material all evaluated
4. Strategy Development Creation Phase
   1. Research on 'Strategy Implementation'
      1. Meetings with Mr. De Pasquale
      2. Seek advise from Strategy professor - Univ.-Prof. Dr. Werner Hoffmann
      3. Create Strategy
   2. Mile Stone 4 - Strategy Created
5. Strategy Implementation Creation Phase
   1. Meet with Strategy professor - Univ.Prof. Dr. Gerhard Speckbacher
      1. Meet with TechnoWeb 2.0 team
         1. Receive external coach advise
            1. Create means to implement the suggested strategy
            2. Present findings and hand in Report
   2. Mile Stone 5 - Final Report and Presentation
6. Post Project Phase
   1. Final 360 review
      1. Receive feedback from coaches
         1. Recieve feedback from Siemens