1. Adverts must be
2. Adverts shouldn't use
3. For the product
4. Media
5. Much Time
6. Crazy Ideas
7. Bad Vocabulary
8. Promeses
9. Claims
10. Realistic
11. Shorts
12. With a Message
13. Effective
14. Modern
15. Billboards
16. Magazines
17. Newspapers
18. TV
19. Internet
20. Slogan
21. Place of launch
22. Events