1. Persona
   1. Andrew
   2. Top Sales
2. Stories
   1. Wake Up
      1. Hear alarm sound
      2. Hit snooze button
      3. Finally wake up
   2. Have morning coffee
      1. Make coffee
      2. Drink coffee
      3. Wash the cup
   3. Review cold calling list
      1. Open CRM
      2. Read the notes of customers
      3. Highlight the important list
3. Goal
   1. Get ready for work
4. xmind.net/blog/en/brainstorming-template